微軟視像會議軟件引入AI 執走背景免尷尬
(Source: TOPick) 去年一位學者受BBC訪問，因家人意外出鏡而成為網民熱話。微軟Teams推出新功能可以防止這種家事曝光人前。（微軟影片截圖） 去年BBC向一位學者進行視像訪問對話，誰知被畫面背景中出現的乖女搶鏡，更成為一時佳話。其實視像通訊是不少人工作或生活...
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Ben Chien
- Sep 19, 2018
- 4 min
Five trends to watch as media flips to mobile-first
(Source: whatsnewinpublishing.com) It is official: We are finally “mobile-first.” At the conclusion of Q2, we reached the...
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Ben Chien
- Sep 17, 2018
- 1 min
Tencent tumbles as China curbs gaming to 1 hour per day and freezes new titles
(Source: The Drum) Tencent tumbles as China curbs gaming hours and titles Chinese conglomerate Tencent has taken a battering after...
16 views0 comments
Ben Chien
- Sep 15, 2018
- 2 min
Luxury brands yet to find a strategy for WeChat
(Source: marketing-interactive) Given that in China, many of the well known western social media is still banned, WeChat is often seen as...
16 views0 comments
Ben Chien
- Aug 30, 2018
- 3 min
Why brands doing native advertising should partner up with publishers
(Source: WNIP) “When brands and publishers work together on a branded content programme, they are able to achieve more than either could...
45 views0 comments
Ben Chien
- Aug 29, 2018
- 5 min
那些網路女王沒說的事
(Source: 數位時代) 個人認為馬雲的新零售，就是把阿里巴巴原本的企業願景「天下沒有難做的生意」，變成「天下沒有不是阿里的生意」，也就是張勇在2013年曾經說過的「沒有電子商務，只有商務電子化」的具體實踐。 網路女王Mary...
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Ben Chien
- Aug 28, 2018
- 3 min
Teens, YouTube and the rise of the micro-influencers
(Source: The DRUM) Traditional celebrities may not be what your brand needs. A recent survey by Google found that a staggering 70% of...
21 views0 comments
Ben Chien
- Aug 28, 2018
- 6 min
各種視覺形式野蠻生長，廣告主該如何翻轉思維擁抱限時動態？
(Source: 數位時代) 我們身處在視覺溝通的風口浪尖，越來越多品牌將廣告資源，投注在這種5~15秒幻燈片式的呈現形式，這股風潮正在發揮商業廣告的效果，未來有可能會成為主宰社群世界的新霸主嗎？ 限時動態（Stories）在2019年將會超過動態時報，成為分享資訊的主流方...
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Ben Chien
- Aug 28, 2018
- 1 min
PetRescue introduces #PetMe AI tool to help dogs get adopted nationwide
(Source: MarketingMag.com.au) PetRescue has launched PetMe, “the world’s first AI that understands dogs,” to help more rescue dogs get...
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Ben Chien
- Aug 21, 2018
- 2 min
AI is reshaping the industry – Forrester’s top three tips for CMOs to get ahead
(Source: Marketing Magazine) ‘Artificial Intelligence Will Spark A Real Marketing Renaissance’, a new report from Forrester, calls on...
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Ben Chien
- Aug 20, 2018
- 6 min
別被數字給唬了！七個常見的數位行銷大數據迷思
(Source: 數位時代) 圖片來源：shutterstock 數位行銷(digital marketing)時代來臨，數位行銷大數據(big data)幾乎成為行銷人員必要工具，無論是網路流量分析(Google Analytics)、臉書粉絲團經營、關鍵字廣告與臉書廣告...
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Ben Chien
- Aug 19, 2018
- 1 min
Google擬推AI運動教練Google Coach
(Source: TOPick) Google計劃推出AI健康運動教練Google Coach，協助用戶養成健康生活習慣。（法新社圖片） 人工智能（AI）滲入我們生活當中，科企Google就計劃推出AI健康運動教練Google...
47 views0 comments
Ben Chien
- Aug 8, 2018
- 4 min
Social media video tips: the art of standing out in crowded feeds
(Source: The DRUM) Anyone working in digital marketing knows the power of video. Even still, the statistics can astound. Social media...
20 views0 comments
Ben Chien
- Aug 8, 2018
- 4 min
AI當面試官、媒合網紅，AnyMind Group靠數據為企業找到「對的人」
(Source: 數位時代) | 目前AI在企業端的應用，多為協助真人對商業決策的判斷力。除了Appier提供AI企業行銷解決方案，AnyMind Group則靠「matching（匹配）」，跨足HR及KOL領域，讓企業靠AI找到「對的人」。...
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Ben Chien
- Aug 7, 2018
- 3 min
Study: 57% Of Aussies Abandon Virtual Shopping Carts
(Source: B&T Magazine) Australian consumers have a high tendency to abandon virtual shopping carts, with 57 per cent discarding their...
17 views0 comments
Ben Chien
- Aug 6, 2018
- 1 min
淘寶伙拍微軟推混合實境購物 9月淘寶購物節面世
(Source: TOPick) 淘寶進軍混合實境（Mixed Reality，簡稱MR）購物，將於今年9月淘寶購物節，與微軟HoloLens聯手推出MR購物科技「淘寶買呀」，消費者目光所及，系統隨即識別商品，以全息影像展示商品資料、用戶評價。...
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Ben Chien
- Aug 2, 2018
- 3 min
Will 2020 be the year when programmatic grows up?
(Source: The DRUM) The success of automated media buying is spearheaded by a necessary move towards a better marketing future. The...
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Ben Chien
- Aug 1, 2018
- 3 min
Google最新力作AI客服商用化
(Source: 數位時代) Google首席AI科學家李飛飛介紹了「AI客服」（Google Contact Center AI），而這到底跟「Duplex」有什麼不同呢？而再一次面對人類工作可能被取代的提問，李飛飛則說：別擔心。 許多人都對今年五月在Google...
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Ben Chien
- Aug 1, 2018
- 1 min
Facebook breaks into China with launch of ‘innovation hub’
(Source: marketing-interactive.com) Facebook has secured a licence to set up a subsidiary in China, which will serve as an “innovation...
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Ben Chien
- Jul 30, 2018
- 2 min
不只有外送，阿里巴巴與星巴克在中國將展開全方位新零售合作
(Source: 數位時代) 星巴克將攜手阿里巴巴旗下餓了麼在中國推出外送服務的傳言在今（2）日獲得證實，但根據公告，雙方合作的廣度和深度將不僅止於外送。 近期市場盛傳星巴克在中國本土咖啡業者瑞幸和連咖啡的夾殺下，要找阿里巴巴旗下外送服務餓了麼合作，展開反擊。而今（2）日傳...
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