#digital

Oct 2, 2018
1 min

微軟視像會議軟件引入AI　執走背景免尷尬

(Source: TOPick) 去年一位學者受BBC訪問，因家人意外出鏡而成為網民熱話。微軟Teams推出新功能可以防止這種家事曝光人前。（微軟影片截圖）去年BBC向一位學者進行視像訪問對話，誰知被畫面背景中出現的乖女搶鏡，更成為一時佳話。其實視像通訊是不少人工作或生活必需，但凌亂家居之類的背景畫面，實在不想別人看見。微軟在其工作協作軟件Teams中，增設新的人工智能（AI）功能，可將會議的背景模糊化，讓用戶不怕隱私被曝光。微軟在開發者會議Ignite發表新功能時，就以該段BBC訪問影片為例子，只要一個按鍵便可執走背景資訊。微軟在開發者會議Ignite發表新功能時，只要一個按鍵便可執走背景資訊。（圖片來源：微軟影片截圖）此外，在同一會議上，微軟亦發布Office 365多款應用人工智能的新功能，例如PowerPoint會為用戶推薦最佳化投影片設計。 #microsoft #AI #digital #Technology

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Five trends to watch as media flips to mobile-first

Ben Chien

Sep 19, 2018
4 min

Five trends to watch as media flips to mobile-first

(Source: whatsnewinpublishing.com) It is official: We are finally “mobile-first.” At the conclusion of Q2, we reached the much-anticipated pivot point when all mobile traffic (direct and referred) caught up with desktop (see chart below). But while we waited, the mobile ecosystem and what we thought we knew about mobile has evolved. Is your media company prepared? Here are five trends to watch as media flips to mobile-first: 1. The mobile pivot point Since January 2017, total

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Tencent tumbles as China curbs gaming to 1 hour per day and freezes new titles

Ben Chien

Sep 17, 2018
1 min

Tencent tumbles as China curbs gaming to 1 hour per day and freezes new titles

(Source: The Drum) Tencent tumbles as China curbs gaming hours and titles Chinese conglomerate Tencent has taken a battering after authorities declared that they would be introducing a fresh round of restrictions designed to both limit gamers. As a result, daily gaming hours and the volume of available online games will be reduced. The pincer movement sent shares in Tencent, now the largest video gamecompany in the world, sliding 5% as investors fretted at the potential impac

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Luxury brands yet to find a strategy for WeChat

Ben Chien

Sep 15, 2018
2 min

Luxury brands yet to find a strategy for WeChat

(Source: marketing-interactive) Given that in China, many of the well known western social media is still banned, WeChat is often seen as a solution to communicate with customers. However, luxury brands are still struggling to interact with their customers, according to Jing Daily. The first hurdle the brands face is in the greeting message as most luxury brands opt for a generic greeting message to inform users of the customer service times. This however does not sit well wi

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Why brands doing native advertising should partner up with publishers

Ben Chien

Aug 30, 2018
3 min

Why brands doing native advertising should partner up with publishers

(Source: WNIP) “When brands and publishers work together on a branded content programme, they are able to achieve more than either could alone,” says Melanie Deziel, branded content consultant. “One of the big challenges as a brand, when you’re getting into native advertising, is figuring out which publisher you want to work with,” says Melanie Deziel, branded content consultant. But even though it’s difficult, it’s crucial that you do find the right publishing partner and fi

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Ben Chien

Aug 29, 2018
5 min

那些網路女王沒說的事

(Source: 數位時代) 個人認為馬雲的新零售，就是把阿里巴巴原本的企業願景「天下沒有難做的生意」，變成「天下沒有不是阿里的生意」，也就是張勇在2013年曾經說過的「沒有電子商務，只有商務電子化」的具體實踐。網路女王Mary Meeker發了2018年網路趨勢報告(Internet Trends 2018)，當天不少中外媒體就出了「5分鐘看完」、「網路女王報告的10大重點」等等懶人包。確實啦，女王的報告相當漫長，但是個人還是建議各位找時間把報告看完，不然至少把女王的報告發表影片看完。女王的趨勢報告非常值得參考與閱讀，以下意見基於女王的趨勢報告，加上一些個人的看法。就如同女王在報告的第一頁上寫道：We hope others take the ideas, build on them & make them better 。本文將分為兩個段落： * 阿里巴巴的新零售是怎麼個新法？ * 美國在AI領域未來5年會持續領先中國？那台灣呢？為什麼阿里巴巴提出新零售？首先，個人認為馬雲的新零售，就是把阿里巴巴原本的企業願景「天下沒有難做

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Teens, YouTube and the rise of the micro-influencers

Ben Chien

Aug 28, 2018
3 min

Teens, YouTube and the rise of the micro-influencers

(Source: The DRUM) Traditional celebrities may not be what your brand needs. A recent survey by Google found that a staggering 70% of teenage YouTube audiences are more likely to be influenced by YouTubers than by traditional media celebrities - something to consider if your target audience is in the teenage bracket. But why do teens prefer YouTubers to their favourite celebrities? The obvious answer is relatability. Let’s take Kylie Jenner as an example. Yes, she’s an iconic

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Ben Chien

Aug 28, 2018
6 min

各種視覺形式野蠻生長，廣告主該如何翻轉思維擁抱限時動態？

(Source: 數位時代) 我們身處在視覺溝通的風口浪尖，越來越多品牌將廣告資源，投注在這種5~15秒幻燈片式的呈現形式，這股風潮正在發揮商業廣告的效果，未來有可能會成為主宰社群世界的新霸主嗎？限時動態（Stories）在2019年將會超過動態時報，成為分享資訊的主流方式。」在今年的F8開發者大會上，Facebook產品長克里斯·考克斯（Chris Cox）的這番說法，讓許多人聚焦在限時動態上。今年的F8開發者大會上，限時動態的潛力一再的成為討論焦點。圖片來源：Facebook 提供我們身處在視覺溝通的風口浪尖，越來越多品牌將廣告資源，投注在這種5~15秒幻燈片式的呈現形式，而這股風潮也正在發揮商業廣告的效果，未來有可能會成為主宰社群世界的新霸主嗎？顛覆圖文廣告型式，廣告主挑戰大可以預期的是，限時動態最終一定會走上商業化這條路，Facebook在2012年以十億美元收購Instagram後，過了三年才將廣告導入平台中，而限時動態推出僅僅五個月，就創造1.5億的日活躍用戶。去年一月Instagram就開始出現插入廣告影片，並釋出更多

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PetRescue introduces #PetMe AI tool to help dogs get adopted nationwide

Ben Chien

Aug 28, 2018
1 min

PetRescue introduces #PetMe AI tool to help dogs get adopted nationwide

(Source: MarketingMag.com.au) PetRescue has launched PetMe, “the world’s first AI that understands dogs,” to help more rescue dogs get adopted. “It’s here to help more of them get adopted by recognising faces, breeds and characteristics of any pup images on Instagram to find a similar type available for adoption,” says the product website. Developed by DDB Sydney the product is inspired by the fact that online pets get a lot of social media love, with followers and views some

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AI is reshaping the industry – Forrester’s top three tips for CMOs to get ahead

Ben Chien

Aug 21, 2018
2 min

AI is reshaping the industry – Forrester’s top three tips for CMOs to get ahead

(Source: Marketing Magazine) ‘Artificial Intelligence Will Spark A Real Marketing Renaissance’, a new report from Forrester, calls on CMOs to embrace the technology early. Vice president and principal analyst at Forrester Thomas Husson is advising marketers to foster a relationship with AI now, in anticipation of an industry overhaul. According to the report, since AI-powered marketing will bring a new age of “hyperpersonalised” experiences at scale, brands should be revising

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Ben Chien

Aug 20, 2018
6 min

別被數字給唬了！七個常見的數位行銷大數據迷思

(Source: 數位時代) 圖片來源：shutterstock 數位行銷(digital marketing)時代來臨，數位行銷大數據(big data)幾乎成為行銷人員必要工具，無論是網路流量分析(Google Analytics)、臉書粉絲團經營、關鍵字廣告與臉書廣告，都強調大數據重要性。也因此，各式各樣的KPI被提出來，KPI也成為行銷人員經營的方向。但是，過度相信數據會造成決策判斷的錯誤，為了美化數據也會失去品牌應該堅持的方向。筆者整理出在實際經營與輔導經驗中，數位行銷大數據常見的七個迷思數位行銷的時代來臨，數位行銷大數據幾乎成為行銷人員必要工具，無論是網路流量分析(Google Analytics)、臉書粉絲團經營、關鍵字廣告與臉書廣告，都強調大數據重要性。也因此，各式各樣的KPI被提出來，KPI也成為行銷人員經營的方向。但是，過度相信數據會造成決策判斷的錯誤，為了美化數據也會失去品牌應該堅持的方向。筆者整理出在實際經營與輔導經驗中，數位行銷大數據常見的七個迷思：迷思一：粉絲團經營貼文數多，觸及數自然就高許多小編都知道，貼文數

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Ben Chien

Aug 19, 2018
1 min

Google擬推AI運動教練Google Coach

(Source: TOPick) Google計劃推出AI健康運動教練Google Coach，協助用戶養成健康生活習慣。（法新社圖片）人工智能（AI）滲入我們生活當中，科企Google就計劃推出AI健康運動教練Google Coach。該裝置並單只是追蹤用戶的運動，亦可以幫助用戶收集各種生活紀錄，並提供建議協助用戶養成健康生活習慣。根據外媒Android Police報導，Google Coach內部名稱為Project Wooden，當用戶去健身室健身時可以啟動，系統亦會紀錄你的運動強度，及後提供建議。此外，該系統亦可以監測用戶的營養攝取量，並建議各種食物選擇。例如可以根據用戶所在的地方及習慣，為用戶提供健康的飲食推介。如用戶希望在家煮食，系統亦可推薦一週菜單及購物清單，並發到用戶郵箱，當中系統亦會取用到用戶的Google Calendar資料作參考。避免系統頻繁為用戶提供建議造成困擾，該公司會將系統設計成較人性化，像與用戶聊天般。預計系統初步將會在Wear OS推出，及後亦可在電話上使用，但收集用戶運動數據都仍然需要由裝有Wear O

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Social media video tips: the art of standing out in crowded feeds

Ben Chien

Aug 8, 2018
4 min

Social media video tips: the art of standing out in crowded feeds

(Source: The DRUM) Anyone working in digital marketing knows the power of video. Even still, the statistics can astound. Social media video tips On Facebook alone, there are eight billion daily video views. On Instagram, the time spent watching video increased by more than 80% from 2016 to 2017. All that adds up to a lot of competition to win those coveted eyeballs. It can seem overwhelming and, for many, the video format is more than a little intimidating. For that reason, w

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Ben Chien

Aug 8, 2018
4 min

AI當面試官、媒合網紅，AnyMind Group靠數據為企業找到「對的人」

(Source: 數位時代) | 目前AI在企業端的應用，多為協助真人對商業決策的判斷力。除了Appier提供AI企業行銷解決方案，AnyMind Group則靠「matching（匹配）」，跨足HR及KOL領域，讓企業靠AI找到「對的人」。即便全球關注AI（人工智慧）的浪潮已經持續好長一段時間，時至2018年，目前AI在企業中的應用，仍多扮演協助的角色。根據勤業眾信聯合會計師事務所2月發布的報告指出，現在企業運用AI的主要目標並不是要降低成本，也沒有要大規模取代人力，35%企業主要讓AI協助真人在商業決策上的判斷力，透過AI預測結果，可在大量的資料中尋找重點，並解決問題。而依靠AI來為企業解決各種「疑難雜症」的公司也相繼出世，只是方法手段各不相同。以台灣唯一一隻AI準獨角獸Appier（沛星互動科技）為例，似乎是主攻「跨螢幕裝置」，在洞察消費者各類跨螢幕使用習慣後，靠AI來制定行銷解決方案；而於新加坡起家，在台灣也提供服務的另一家AI公司--AnyMind Group，近期則是靠大量的數據分析，媒合「人與人的事」，頗為有趣。 AnyMin

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Study: 57% Of Aussies Abandon Virtual Shopping Carts

Ben Chien

Aug 7, 2018
3 min

Study: 57% Of Aussies Abandon Virtual Shopping Carts

(Source: B&T Magazine) Australian consumers have a high tendency to abandon virtual shopping carts, with 57 per cent discarding their carts sometimes or all the time, particularly in the product categories of fashion (67 per cent) and furniture (65 per cent), according to findings from the SAP Consumer Propensity Study. The research found that Australians are also price-savvy, with 60 per cent of Australian consumers abandoning their shopping chart due to shipping costs and 4

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Ben Chien

Aug 6, 2018
1 min

淘寶伙拍微軟推混合實境購物　9月淘寶購物節面世

(Source: TOPick) 淘寶進軍混合實境（Mixed Reality，簡稱MR）購物，將於今年9月淘寶購物節，與微軟HoloLens聯手推出MR購物科技「淘寶買呀」，消費者目光所及，系統隨即識別商品，以全息影像展示商品資料、用戶評價。消費者通常利用移動裝置觀看短片、賣家直播等內容，「淘寶買呀」同樣通過全息影像，將影片內容呈現在用戶眼前，如用戶學習烹飪時，有全息大廚浮現逐個步驟教做菜。淘寶將於淘寶購物節時在西湖邊搭建一座300平方米未來購物街區，讓消費者親身體驗未來的購物方式。 #taobao #onlineshopping #MixedReality #ecommerce #digital

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Will 2020 be the year when programmatic grows up?

Ben Chien

Aug 2, 2018
3 min

Will 2020 be the year when programmatic grows up?

(Source: The DRUM) The success of automated media buying is spearheaded by a necessary move towards a better marketing future. The programmatic industry has already witnessed a major shift, as mobile has come to dominate browsing habits and the lines between brand information and consumer continue to blur. In its infancy, programmatic was used for monetising long-tail display inventory. Having turned 10 in 2017, the technology is now in its adolescence, changing the face of m

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Ben Chien

Aug 1, 2018
3 min

Google最新力作AI客服商用化

(Source: 數位時代) Google首席AI科學家李飛飛介紹了「AI客服」（Google Contact Center AI），而這到底跟「Duplex」有什麼不同呢？而再一次面對人類工作可能被取代的提問，李飛飛則說：別擔心。許多人都對今年五月在Google I/O上，展現打電話神技的AI技術「Duplex」印象深刻，在本週的Cloud Next雲端大會上，Google首席AI科學家李飛飛介紹了「AI客服」（Google Contact Center AI），這到底跟「Duplex」有什麼不同呢？而再一次面對人類工作可能被取代的提問，李飛飛則告訴大家「別擔心」，因為AI的出現是來幫助人類更有效率的。跟Duplex不同，AI客服要從旁協助人類被視為Google雲端AI掌門人的李飛飛，在今年一月向全世界介紹了Cloud AutoML，當時除了被視為一個里程碑，更被視為突破性發展，會這麼說，是因為就算完全不懂任何機器學習技術，也能夠訓練出一個機器學習模型，除了是一個好用的商用開發工具，李飛飛更將Cloud AutoML稱為「AI民主化的一步

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Facebook breaks into China with launch of ‘innovation hub’

Ben Chien

Aug 1, 2018
1 min

Facebook breaks into China with launch of ‘innovation hub’

(Source: marketing-interactive.com) Facebook has secured a licence to set up a subsidiary in China, which will serve as an “innovation hub” to support local tech talent. The US firm is stepping up to break into the Chinese market despite its social media platforms remaining blocked. The subsidiary has been successfully registered in the southern Chinese city of Hangzhou on 18 July, with an investment of US$30 million. It will be centered around startup development, technologi

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Ben Chien

Jul 30, 2018
2 min

不只有外送，阿里巴巴與星巴克在中國將展開全方位新零售合作

(Source: 數位時代) 星巴克將攜手阿里巴巴旗下餓了麼在中國推出外送服務的傳言在今（2）日獲得證實，但根據公告，雙方合作的廣度和深度將不僅止於外送。近期市場盛傳星巴克在中國本土咖啡業者瑞幸和連咖啡的夾殺下，要找阿里巴巴旗下外送服務餓了麼合作，展開反擊。而今（2）日傳言獲得了證實，但阿里巴巴和星巴克的合作範圍看來比外界預期的更大。不只餓了麼，雙方合作橫跨多條產品線阿里巴巴和星巴克在中國已經不是第一次合作，除了星巴克早在2015年就在天貓開設旗艦店，去（2017）年12月星巴克在中國上海成立全球最大星巴克門市——星巴克臻選上海烘焙工坊，也是由天貓提供全場AR等技術支援。在開幕當天，阿里巴巴集團主席馬雲還親自到場祝賀。星巴克與阿里巴巴宣布達成新零售全面戰略合作圖片來源：阿里巴巴而有別於上次的專案單店合作形式，這次雙方合作範圍則是將橫跨阿里巴巴旗下的餓了麼、盒馬鮮生、淘寶、支付寶、天貓、口碑等多條業務線。首先，預計從今（2018）年9月中旬開始，星巴克將透過與餓了麼配送體系合作，先在位於北京和上海的重點商圈約150家星巴克門市試運行外

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