(Source: The DRUM) augmented reality mirror / Coty Over the past few years, the trajectory of the augmented reality (AR) industry has been tumultuous at best. Consumers gushed over Snapchat’s AR hotdog. They sang their hearts out through AR Facebook filters when Taylor Swift released her Reputation album. And when Pokemon Go exploded, they ran around their neighborhoods, schools, and local parks chasing fictional creatures as if their lives depended on it. It seemed like the
(The Source: The DRUM) Both companies are hoping that the merger will deliver annualised cost savings of at least $50 million over the next two years. Australian media companies Fairfax Media and Nine Entertainment will merge at the end of 2018 to form a new company called Nine, subject to regulatory clearance. Nine will include a free-to-air television network, Fairfax's newspapers The Sydney Morning Herald (SMH) and The Age, property listings portal Domain, subscription vid
(Source: The DRUM) Until recently, shopping on social media typically meant being redirected to a traditional e-commerce website. Online shopping is big business, and stronger integration with social could further propel success. It is not hard to love online shopping: it’s quick, convenient and infinitely more peaceful than braving a crowded mall. Indeed, online shoppers worldwide spent US$15trn in 2017, and that figure is set to grow further in 2018, according to the Hootsu
(Source: Double-Click Advertising Blog) We are excited to announce that audio ads are now available to all DoubleClick Bid Manager customers globally. As one of the most immersive and accessible mediums, audio offers exciting new terrain for brands to reach an engaged audience. It’s estimated that in 2018 1.2B people will use music streaming services globally1.
Bid Manager now offers you the tools you need to reach this massive audience across a number of the most popular
(Source: Medium.com) At Code Conference every year, KPCB’s Mary Meeker delivers her Internet Trends Report — a State of the Union for the tech industry. Since software has eaten the world, the report also covers the current socio-economic trendsextensively. For the best part, it comes packed with data and numbers sprinkled over 250+ slides. Here’s everything you can learn from this year’s report summed up in 12 minutes or less. “2018 Internet Trends by Mary Meeker” by Anant J
(Source: THE DRUM) When Lazada first entered the ecommerce space in Singapore six years ago, most of the online selling in the country was focused on cheap deals and non-transparent fulfilment. So, it took on the challenge of showing Singaporeans that online retail can be a trustworthy alternative from offline retail, for all types of shopping. Six years on, as the Alibaba-owned platform celebrates its anniversary, Erik Ligtenberg, deputy chief executive officer at Lazada Sin
(Source: The DRUM) There is no doubt that television has seen disruption over the last few years. Second screen viewing is growing, and traditional cable and network TV are getting squeezed by paid streaming services. This has altered the way television advertising is being approached, both by viewers creative agencies. Many have already called the 30-second spot dead, and the younger generations don’t even think about traditional TV ads versus digital. But new forms of ads —
(Source: marketing-interactive.com) According to a 2017 study by Kantar Millward Brown titled “Getting Media Right”, which surveyed 330 leaders from advertisers, agencies and media companies worldwide, channels that can be easily measured or demonstrate ROI (63%) ranked third as the most influential factor when it came to media budget allocation. Viewability, however, one of the metrics integral to media buying and measuring the effectiveness of an ad on various channels, was
(Source: whatsnewinpublishing.com) AOP and Deloitte reveal UK publishers’ total digital revenue has increased 5.6% on a 12-month rolling basis to December 2017, largely driven by display advertising. Findings from the latest Digital Publishers Revenue Index (DPRI), a quarterly report on UK publishing from the Association for Online Publishing (AOP) and Deloitte, reveals publishers experienced a 5.6% growth in total digital revenue in 2017 compared to 2016, rising to £365.5m.
(Source: whatsnewinpublishing.com) The issues with ad viewability are well-documented. Research regularly pops up which more often than not unearths cases of fraud, bots and misleading reporting, with the latest results putting display viewability rates at just under 50%. However, many of these studies combine desktop and mobile ad viewability under one umbrella, meaning that opportunities are being missed by brands and publishers to take advantage of the different behaviours
(Source: marketing-interactive) Advertisers will spend approximately 40.2% of their budgets on online advertising in 2018, compared to 37.6% in last year. By 2020, online advertising is expected to account for 44.6% of global ad spend. This comes amidst growing industry speculation about digital advertising budget cuts, and is part of the wider process of digital transformation, according to Zenith’s latest Advertising Expenditure Forecasts report. It combined six independent
(文章轉載：TOPick) Snapcha宣布新增群組視訊聊天（Group Video Chat），可同時讓最多16人進行視像通訊；若只用語音對話，更可容納達32人。 Snapchat與Instagram（IG）一向是競爭對手，雙方都不斷調整用戶體驗，鬥得難分難解。Snapcha剛宣布，新加群組視訊聊天（Group Video Chat）及動態消息（Stories）標籤朋友（Tag）的功能，前者是同時讓最多16人進行視像通訊，若只用語音對話，更可容納達32人；而後者則是發布限時動態後，可標籤同為Snapchat用戶的朋友。兩項新功能將於下周在全球推出。 若用家想同時與多位朋友視訊，只要打開現有群組、或開一個新群組，再點撃影片或電話標誌即可。群組內的朋友一旦被邀請，會收到通知，及選擇參與。用戶如不想露面，亦可關掉鏡頭，只用語音對話。對話期間，用戶可使用濾鏡，如口吐出彩虹、頭頂加上狗耳朵。而視訊可容納最多16人，語音限制則是32人。 Snapchat最初在2016年推出一對一的語音、視像對話功能，更稱每日平均錄得逾百萬個的用戶通話次數。新增的群組視聊
(Source: DIGIDAY) The line between programmatic and other types of advertising has blurred to the point that The New York Times has erased the one between its programmatic and direct sales teams. The New York Times quietly folded its programmatic sales team into its overall sales organization in December as part of a broader, publicly announced reorganization, a company spokesperson confirmed. The Times had originally formed its programmatic sales team in April 2013 and inten
(Source: marketing-interactive) Ever thought of switching banks due to a poor customer experience (CX)? Well, you are not alone. This is based on findings from a recent study by Genesys, and Frost & Sullivan, which found 40% of Singapore banking customers stopping or cancelling their services with a bank due to poor CX. The study saw one in three respondents citing “having to repeat information” as the key reason which caused them to cancel their existing relationship with th
(Source: Campaign) Armed with the ability to target ads to voice-activated devices, more than two-thirds (68%) of advertisers plan to create ads specifically for these gadgets in the coming year. A survey of 232 media agency and brand-side executives by MTM has found that 79% of advertisers and agencies believe reaching audiences through voice-activated devices in the next 12 months is key. According to Global's digital audio exchange, DAX, who commissioned the study, brands