(Source: TOPick) YouTube計畫新增一個全新、名為「Explore」（採索）的功能標籤，未來或取代現有「Trending」（熱爆影片）功能。（YouTube截圖） YouTube計畫新增一個全新、名為「Explore」（採索）的功能標籤，未來或取代現有「Trending」（熱爆影片）功能，加強用戶在瀏覽YouTube、尋找短片觀賞時的個人化體驗。YouTube產品管理總監、Creator Insider頻道創作者Tom Leung昨日（23日）拍片分享，指未來YouTube主畫面底端的功能列，將新增「Explore」功能，提供及推薦更多個人化的主題短片。 該功能會針對用戶曾經觀看的影片內容作出推薦，同時亦會提供其他相關延伸、相類主題的頻道、短片，包括科學、體育、藝術等範疇。Tom舉例，如果用家經常觀看有關望遠鏡的影片，可透過「Explore」功能，了解一些與高階相機有關的影片。 YouTube產品管理總監、Creator Insider頻道創作者Tom Leung拍片分享，指未來YouTube主畫面底端的功能列，將新增「Exp

(Source: The DRUM) augmented reality mirror / Coty Over the past few years, the trajectory of the augmented reality (AR) industry has been tumultuous at best. Consumers gushed over Snapchat’s AR hotdog. They sang their hearts out through AR Facebook filters when Taylor Swift released her Reputation album. And when Pokemon Go exploded, they ran around their neighborhoods, schools, and local parks chasing fictional creatures as if their lives depended on it. It seemed like the

(Source: TOPick) 日本新幹綫將於2020年東京奧運舉行前，在全綫列車安裝免費Wi-Fi。（法新社圖片） 隨2020年東京奧運逐漸逼近，日本新幹綫將於全綫列車安裝免費無綫網絡（Wi-Fi），目標在奧運舉行前，完成安裝工作，方便訪日觀賽的外國遊客，目前JR各公司正進行安裝工程。據《朝日新聞》中文網報導，東北新幹綫的「E5系」列車，於5月下旬己完成Wi-Fi改裝工作，開始投入服務。列車內已貼上免費Wi-Fi的標誌，告知乘客可使用服務，他們只需註冊電郵信箱即可使用。東北、北陸、秋田新幹線將於明年9月前，讓所有列車開通無綫上網，而山形新幹線將亦會於2020年3月前，提供免費Wi-Fi。據《朝日新聞》了解，上越新幹綫亦會引入兼容無綫網路的車型。 該報導又指，JR東海道新幹線於本月25日起，引進1輛「N700A」列車，為兼容無綫網路的車型，預計在2020年3月前，全綫131輛列車均會改成該車種。 至於JR西日本與JR九州，將從今年夏天起，把山陽、九州新幹線車輛改裝成對應車程，料2020年春天前完成。 #Japan #wifi #digital

(The Source: The DRUM) Both companies are hoping that the merger will deliver annualised cost savings of at least $50 million over the next two years. Australian media companies Fairfax Media and Nine Entertainment will merge at the end of 2018 to form a new company called Nine, subject to regulatory clearance. Nine will include a free-to-air television network, Fairfax's newspapers The Sydney Morning Herald (SMH) and The Age, property listings portal Domain, subscription vid

(Source: 數位時代) |在法國成立的廣告投放平台Criteo，宣布斥資2千萬歐元（約新台幣7.2億元），建立AI實驗室協助廣告行銷，並透露每一次的廣告投放就是一場競標賽，若想成功就得夠瞭解消費者的行為。 每一個廣告投放，背後就是以一場拍賣、一次競標的形式在進行」，Criteo南亞暨大中華區董事總經理黃瀚民說道。 2005年在法國成立的廣告投放平台Criteo專注在「電商」領域，8年後在美國上市，透過背後擁有全球12億人的龐大消費資料，進行AI數據分析的「命中式」投放廣告。 值得關注的是，Criteo是透過瀏覽器Cookie來獲得用戶在合作電商平台的商品瀏覽紀錄。黃瀚民在接受採訪時，一開始先釐清令人聯想到敏感的GDPR問題，法國擁有全球最嚴謹的資料保護法，在GDPR前Criteo早就嚴格規範多年「像政治傾向這類敏感資料，我們不採集。」 在和1萬8000名客戶合作後，黃瀚民娓娓道來，每一次成功的電商廣告投放，背後究竟是如何操作的？ 想得標，越了解消費者行為、勝出率越大 「當我在網頁視窗上打上痞客邦的網址，痞客邦就會丟html程式碼給我，讓我開

(Source: The DRUM) Until recently, shopping on social media typically meant being redirected to a traditional e-commerce website. Online shopping is big business, and stronger integration with social could further propel success. It is not hard to love online shopping: it’s quick, convenient and infinitely more peaceful than braving a crowded mall. Indeed, online shoppers worldwide spent US$15trn in 2017, and that figure is set to grow further in 2018, according to the Hootsu

(Source: Double-Click Advertising Blog) We are excited to announce that audio ads are now available to all DoubleClick Bid Manager customers globally. As one of the most immersive and accessible mediums, audio offers exciting new terrain for brands to reach an engaged audience. It’s estimated that in 2018 1.2B people will use music streaming services globally1. Bid Manager now offers you the tools you need to reach this massive audience across a number of the most popular

(Source: Medium.com) At Code Conference every year, KPCB’s Mary Meeker delivers her Internet Trends Report — a State of the Union for the tech industry. Since software has eaten the world, the report also covers the current socio-economic trendsextensively. For the best part, it comes packed with data and numbers sprinkled over 250+ slides. Here’s everything you can learn from this year’s report summed up in 12 minutes or less. “2018 Internet Trends by Mary Meeker” by Anant J

(Source: TOPick) teamLab在東京開設的藝術館共有約50個裝置，例如由花組成的瀑布從牆上流瀉，直到地面。（法新社圖片） 日本teamLab擅長結合藝術和創新，利用室內環境、實物、數碼投影制造迷幻的光影藝術。teamLab早已在世界各地，包括去年於深圳及澳門舉行過短期展覽。teamLab早前宣布在東京開設全球首家常設數碼藝術館，法新社報導，該藝術館將在6月開幕，以「無邊界」為主題，內有50件展品，例如展示一望無際的稻田，或有萬千盞吊燈在參觀者頭上，教人眼花撩亂。 藝術館位於東京御台場地區，佔地一萬平方米（逾10萬平方呎），將於6月21日開幕，門票售價3200日元（約230港元）。 創辦人豬子壽之表示，團隊創造了一個無邊界的世界，不同的藝術作品自行移動，完美地組合一起。 "我希望大家在這個空間感受到沒有邊界存在的世界。" 美術館利用燈光和鏡，讓萬千盞吊燈出現在觀眾頭上。（法新社圖片） 藝術館共有約50個裝置，例如由花組成的瀑布從牆上流瀉，直到地面；或由投影而成，一望無際的稻田。 美術館以投影營造出一望無際的稻田。（法新社圖片） 藝

(Source: THE DRUM) When Lazada first entered the ecommerce space in Singapore six years ago, most of the online selling in the country was focused on cheap deals and non-transparent fulfilment. So, it took on the challenge of showing Singaporeans that online retail can be a trustworthy alternative from offline retail, for all types of shopping. Six years on, as the Alibaba-owned platform celebrates its anniversary, Erik Ligtenberg, deputy chief executive officer at Lazada Sin

(Source: The DRUM) There is no doubt that television has seen disruption over the last few years. Second screen viewing is growing, and traditional cable and network TV are getting squeezed by paid streaming services. This has altered the way television advertising is being approached, both by viewers creative agencies. Many have already called the 30-second spot dead, and the younger generations don’t even think about traditional TV ads versus digital. But new forms of ads —

(文章轉載：tech.china.com） 近日，全球最大的獨立移動廣告平台InMobi發佈了《2018中國移動APP程序化視頻廣告白皮書》，對移動APP程序化視頻廣告在中國的現狀及發展趨勢作了詳盡解讀，並對於如何做好程序化視頻廣告，使廣告主實現高效的投放，提出了關鍵的洞察。 眾所周知，移動屏幕已經是當下的主流。據數據顯示，僅僅在5年前，中國成年人花費在桌面端的數字媒體時間還是移動端的2倍，而現在，情況已經反轉，他們花費在移動端的時間更多了。到2017年，中國成年人平均每天花費在智能手機上的時間已達到1小時38分鐘。據eMarketer預測，到2019年，中國成年人平均每天花費在智能手機上的時間將達到2小時9分鐘，僅僅比平均花費在電視上的時間少25分鐘。在中國，傳統媒體近幾年整體上已漸漸失去了消費者的關注，電視在數字媒體的衝擊下，將繼續面臨用戶使用時間的流失。 這種轉變對於移動視頻廣告的發展來說，起到了極大的促進作用。程序化廣告購買者也能通過擁抱專為移動設備和移動用戶習慣而打造的視頻廣告，達到優異的投放效果。移動視頻廣告程序化已然成為了一種趨勢。

(Source: marketing-interactive.com) According to a 2017 study by Kantar Millward Brown titled “Getting Media Right”, which surveyed 330 leaders from advertisers, agencies and media companies worldwide, channels that can be easily measured or demonstrate ROI (63%) ranked third as the most influential factor when it came to media budget allocation. Viewability, however, one of the metrics integral to media buying and measuring the effectiveness of an ad on various channels, was

(Source: whatsnewinpublishing.com) AOP and Deloitte reveal UK publishers’ total digital revenue has increased 5.6% on a 12-month rolling basis to December 2017, largely driven by display advertising. Findings from the latest Digital Publishers Revenue Index (DPRI), a quarterly report on UK publishing from the Association for Online Publishing (AOP) and Deloitte, reveals publishers experienced a 5.6% growth in total digital revenue in 2017 compared to 2016, rising to £365.5m.

(Source: whatsnewinpublishing.com) The issues with ad viewability are well-documented. Research regularly pops up which more often than not unearths cases of fraud, bots and misleading reporting, with the latest results putting display viewability rates at just under 50%. However, many of these studies combine desktop and mobile ad viewability under one umbrella, meaning that opportunities are being missed by brands and publishers to take advantage of the different behaviours

(Source: marketing-interactive) Advertisers will spend approximately 40.2% of their budgets on online advertising in 2018, compared to 37.6% in last year. By 2020, online advertising is expected to account for 44.6% of global ad spend. This comes amidst growing industry speculation about digital advertising budget cuts, and is part of the wider process of digital transformation, according to Zenith’s latest Advertising Expenditure Forecasts report. It combined six independent

(文章轉載：TOPick) Snapcha宣布新增群組視訊聊天（Group Video Chat），可同時讓最多16人進行視像通訊；若只用語音對話，更可容納達32人。 Snapchat與Instagram（IG）一向是競爭對手，雙方都不斷調整用戶體驗，鬥得難分難解。Snapcha剛宣布，新加群組視訊聊天（Group Video Chat）及動態消息（Stories）標籤朋友（Tag）的功能，前者是同時讓最多16人進行視像通訊，若只用語音對話，更可容納達32人；而後者則是發布限時動態後，可標籤同為Snapchat用戶的朋友。兩項新功能將於下周在全球推出。 若用家想同時與多位朋友視訊，只要打開現有群組、或開一個新群組，再點撃影片或電話標誌即可。群組內的朋友一旦被邀請，會收到通知，及選擇參與。用戶如不想露面，亦可關掉鏡頭，只用語音對話。對話期間，用戶可使用濾鏡，如口吐出彩虹、頭頂加上狗耳朵。而視訊可容納最多16人，語音限制則是32人。 Snapchat最初在2016年推出一對一的語音、視像對話功能，更稱每日平均錄得逾百萬個的用戶通話次數。新增的群組視聊

(Source: DIGIDAY) The line between programmatic and other types of advertising has blurred to the point that The New York Times has erased the one between its programmatic and direct sales teams. The New York Times quietly folded its programmatic sales team into its overall sales organization in December as part of a broader, publicly announced reorganization, a company spokesperson confirmed. The Times had originally formed its programmatic sales team in April 2013 and inten

(Source: marketing-interactive) Ever thought of switching banks due to a poor customer experience (CX)? Well, you are not alone. This is based on findings from a recent study by Genesys, and Frost & Sullivan, which found 40% of Singapore banking customers stopping or cancelling their services with a bank due to poor CX. The study saw one in three respondents citing “having to repeat information” as the key reason which caused them to cancel their existing relationship with th

(Source: Campaign) Armed with the ability to target ads to voice-activated devices, more than two-thirds (68%) of advertisers plan to create ads specifically for these gadgets in the coming year. A survey of 232 media agency and brand-side executives by MTM has found that 79% of advertisers and agencies believe reaching audiences through voice-activated devices in the next 12 months is key. According to Global's digital audio exchange, DAX, who commissioned the study, brands