YouTube測試「Explore」新功能 加強個人化推薦
(Source: TOPick) YouTube計畫新增一個全新、名為「Explore」（採索）的功能標籤，未來或取代現有「Trending」（熱爆影片）功能。（YouTube截圖） YouTube計畫新增一個全新、名為「Explore」（採索）的功能標籤，未來或取代現有「...
top of page
Search
Ben Chien
Jul 25, 20183 min
Augmented reality needs to demonstrate consistent value and utility before mainstream adoption grows
(Source: The DRUM) augmented reality mirror / Coty Over the past few years, the trajectory of the augmented reality (AR) industry has...
17 views0 comments
Ben Chien
Jul 24, 20181 min
日本新幹綫裝免費Wi-Fi 料2020年東奧前全面開通
(Source: TOPick) 日本新幹綫將於2020年東京奧運舉行前，在全綫列車安裝免費Wi-Fi。（法新社圖片） 隨2020年東京奧運逐漸逼近，日本新幹綫將於全綫列車安裝免費無綫網絡（Wi-Fi），目標在奧運舉行前，完成安裝工作，方便訪日觀賽的外國遊客，目前JR各公司...
10 views0 comments
Ben Chien
Jul 24, 20182 min
Fairfax Media and Nine Entertainment to merge by the end of 2018 and form a new company
(The Source: The DRUM) Both companies are hoping that the merger will deliver annualised cost savings of at least $50 million over the...
6 views0 comments
Ben Chien
Jul 18, 20183 min
掌握全球電商成交機密，Criteo砸7.2億成立巴黎AI實驗室
(Source: 數位時代) |在法國成立的廣告投放平台Criteo，宣布斥資2千萬歐元（約新台幣7.2億元），建立AI實驗室協助廣告行銷，並透露每一次的廣告投放就是一場競標賽，若想成功就得夠瞭解消費者的行為。 每一個廣告投放，背後就是以一場拍賣、一次競標的形式在進行」，C...
16 views0 comments
Ben Chien
Jun 19, 20184 min
E-commerce is in need of a deeper strategy with social
(Source: The DRUM) Until recently, shopping on social media typically meant being redirected to a traditional e-commerce website. Online...
29 views0 comments
Ben Chien
Jun 18, 20183 min
Digital Audio Ads come to DoubleClick
(Source: Double-Click Advertising Blog) We are excited to announce that audio ads are now available to all DoubleClick Bid Manager...
34 views0 comments
Ben Chien
Jun 8, 20189 min
A Deep Dive into the 2018 Internet Trends Report
(Source: Medium.com) At Code Conference every year, KPCB’s Mary Meeker delivers her Internet Trends Report — a State of the Union for the...
36 views0 comments
Ben Chien
May 8, 20182 min
大玩視覺特效 teamLab東京美術館6月開幕
(Source: TOPick) teamLab在東京開設的藝術館共有約50個裝置，例如由花組成的瀑布從牆上流瀉，直到地面。（法新社圖片） 日本teamLab擅長結合藝術和創新，利用室內環境、實物、數碼投影制造迷幻的光影藝術。teamLab早已在世界各地，包括去年於深圳及澳...
55 views0 comments
Ben Chien
May 8, 20183 min
Six years after changing ecommerce in Southeast Asia, Lazada is 'striving for the next frontier&
(Source: THE DRUM) When Lazada first entered the ecommerce space in Singapore six years ago, most of the online selling in the country...
32 views0 comments
Ben Chien
Apr 19, 20182 min
The future of television advertising is up in the air, on the air and also on mobile
(Source: The DRUM) There is no doubt that television has seen disruption over the last few years. Second screen viewing is growing, and...
23 views0 comments
Ben Chien
Apr 19, 20183 min
InMobi發佈《2018中國移動APP程序化視頻廣告白皮書》 聚焦高效投放
(文章轉載：tech.china.com） 近日，全球最大的獨立移動廣告平台InMobi發佈了《2018中國移動APP程序化視頻廣告白皮書》，對移動APP程序化視頻廣告在中國的現狀及發展趨勢作了詳盡解讀，並對於如何做好程序化視頻廣告，使廣告主實現高效的投放，提出了關鍵的洞察...
19 views0 comments
Ben Chien
Apr 18, 20186 min
The viewability issue: Are your ads even being seen by the right audience?
(Source: marketing-interactive.com) According to a 2017 study by Kantar Millward Brown titled “Getting Media Right”, which surveyed 330...
36 views0 comments
Ben Chien
Apr 12, 20182 min
Display advertising continues to be largest driver of digital publisher revenue
(Source: whatsnewinpublishing.com) AOP and Deloitte reveal UK publishers’ total digital revenue has increased 5.6% on a 12-month rolling...
22 views0 comments
Ben Chien
Apr 11, 20183 min
Why we need a new metric for mobile ad viewability
(Source: whatsnewinpublishing.com) The issues with ad viewability are well-documented. Research regularly pops up which more often than...
37 views0 comments
Ben Chien
Apr 8, 20184 min
Online advertising to account for 44.6% of global ad spend
(Source: marketing-interactive) Advertisers will spend approximately 40.2% of their budgets on online advertising in 2018, compared to...
17 views0 comments
Ben Chien
Apr 6, 20182 min
Snapchat增群組聊天功能 16人齊齊視訊
(文章轉載：TOPick) Snapcha宣布新增群組視訊聊天（Group Video Chat），可同時讓最多16人進行視像通訊；若只用語音對話，更可容納達32人。 Snapchat與Instagram（IG）一向是競爭對手，雙方都不斷調整用戶體驗，鬥得難分難解。Snap...
79 views0 comments
Ben Chien
Apr 2, 20183 min
The New York Times has folded its programmatic sales team into its larger ad sales org
(Source: DIGIDAY) The line between programmatic and other types of advertising has blurred to the point that The New York Times has...
20 views0 comments
Ben Chien
Mar 21, 20183 min
40% of Singapore customers cancel bank services due to poor CX
(Source: marketing-interactive) Ever thought of switching banks due to a poor customer experience (CX)? Well, you are not alone. This is...
8 views0 comments
Ben Chien
Mar 18, 20182 min
Two-thirds of advertisers plan to create ads specifically for voice-activated devices this year
(Source: Campaign) Armed with the ability to target ads to voice-activated devices, more than two-thirds (68%) of advertisers plan to...
14 views0 comments
bottom of page