YouTube測試「Explore」新功能 加強個人化推薦
(Source: TOPick) YouTube計畫新增一個全新、名為「Explore」（採索）的功能標籤，未來或取代現有「Trending」（熱爆影片）功能。（YouTube截圖） YouTube計畫新增一個全新、名為「Explore」（採索）的功能標籤，未來或取代現有「...
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Ben Chien
- Jul 25, 2018
- 3 min
Augmented reality needs to demonstrate consistent value and utility before mainstream adoption grows
(Source: The DRUM) augmented reality mirror / Coty Over the past few years, the trajectory of the augmented reality (AR) industry has...
15 views0 comments
Ben Chien
- Jul 24, 2018
- 1 min
日本新幹綫裝免費Wi-Fi 料2020年東奧前全面開通
(Source: TOPick) 日本新幹綫將於2020年東京奧運舉行前，在全綫列車安裝免費Wi-Fi。（法新社圖片） 隨2020年東京奧運逐漸逼近，日本新幹綫將於全綫列車安裝免費無綫網絡（Wi-Fi），目標在奧運舉行前，完成安裝工作，方便訪日觀賽的外國遊客，目前JR各公司...
9 views0 comments
Ben Chien
- Jul 24, 2018
- 2 min
Fairfax Media and Nine Entertainment to merge by the end of 2018 and form a new company
(The Source: The DRUM) Both companies are hoping that the merger will deliver annualised cost savings of at least $50 million over the...
4 views0 comments
Ben Chien
- Jul 18, 2018
- 3 min
掌握全球電商成交機密，Criteo砸7.2億成立巴黎AI實驗室
(Source: 數位時代) |在法國成立的廣告投放平台Criteo，宣布斥資2千萬歐元（約新台幣7.2億元），建立AI實驗室協助廣告行銷，並透露每一次的廣告投放就是一場競標賽，若想成功就得夠瞭解消費者的行為。 每一個廣告投放，背後就是以一場拍賣、一次競標的形式在進行」，C...
13 views0 comments
Ben Chien
- Jun 19, 2018
- 4 min
E-commerce is in need of a deeper strategy with social
(Source: The DRUM) Until recently, shopping on social media typically meant being redirected to a traditional e-commerce website. Online...
28 views0 comments
Ben Chien
- Jun 18, 2018
- 3 min
Digital Audio Ads come to DoubleClick
(Source: Double-Click Advertising Blog) We are excited to announce that audio ads are now available to all DoubleClick Bid Manager...
33 views0 comments
Ben Chien
- Jun 8, 2018
- 9 min
A Deep Dive into the 2018 Internet Trends Report
(Source: Medium.com) At Code Conference every year, KPCB’s Mary Meeker delivers her Internet Trends Report — a State of the Union for the...
35 views0 comments
Ben Chien
- May 8, 2018
- 2 min
大玩視覺特效 teamLab東京美術館6月開幕
(Source: TOPick) teamLab在東京開設的藝術館共有約50個裝置，例如由花組成的瀑布從牆上流瀉，直到地面。（法新社圖片） 日本teamLab擅長結合藝術和創新，利用室內環境、實物、數碼投影制造迷幻的光影藝術。teamLab早已在世界各地，包括去年於深圳及澳...
54 views0 comments
Ben Chien
- May 8, 2018
- 3 min
Six years after changing ecommerce in Southeast Asia, Lazada is 'striving for the next frontier&
(Source: THE DRUM) When Lazada first entered the ecommerce space in Singapore six years ago, most of the online selling in the country...
32 views0 comments
Ben Chien
- Apr 19, 2018
- 2 min
The future of television advertising is up in the air, on the air and also on mobile
(Source: The DRUM) There is no doubt that television has seen disruption over the last few years. Second screen viewing is growing, and...
23 views0 comments
Ben Chien
- Apr 19, 2018
- 3 min
InMobi發佈《2018中國移動APP程序化視頻廣告白皮書》 聚焦高效投放
(文章轉載：tech.china.com） 近日，全球最大的獨立移動廣告平台InMobi發佈了《2018中國移動APP程序化視頻廣告白皮書》，對移動APP程序化視頻廣告在中國的現狀及發展趨勢作了詳盡解讀，並對於如何做好程序化視頻廣告，使廣告主實現高效的投放，提出了關鍵的洞察...
18 views0 comments
Ben Chien
- Apr 18, 2018
- 6 min
The viewability issue: Are your ads even being seen by the right audience?
(Source: marketing-interactive.com) According to a 2017 study by Kantar Millward Brown titled “Getting Media Right”, which surveyed 330...
33 views0 comments
Ben Chien
- Apr 12, 2018
- 2 min
Display advertising continues to be largest driver of digital publisher revenue
(Source: whatsnewinpublishing.com) AOP and Deloitte reveal UK publishers’ total digital revenue has increased 5.6% on a 12-month rolling...
20 views0 comments
Ben Chien
- Apr 11, 2018
- 3 min
Why we need a new metric for mobile ad viewability
(Source: whatsnewinpublishing.com) The issues with ad viewability are well-documented. Research regularly pops up which more often than...
36 views0 comments
Ben Chien
- Apr 8, 2018
- 4 min
Online advertising to account for 44.6% of global ad spend
(Source: marketing-interactive) Advertisers will spend approximately 40.2% of their budgets on online advertising in 2018, compared to...
16 views0 comments
Ben Chien
- Apr 6, 2018
- 2 min
Snapchat增群組聊天功能 16人齊齊視訊
(文章轉載：TOPick) Snapcha宣布新增群組視訊聊天（Group Video Chat），可同時讓最多16人進行視像通訊；若只用語音對話，更可容納達32人。 Snapchat與Instagram（IG）一向是競爭對手，雙方都不斷調整用戶體驗，鬥得難分難解。Snap...
77 views0 comments
Ben Chien
- Apr 2, 2018
- 3 min
The New York Times has folded its programmatic sales team into its larger ad sales org
(Source: DIGIDAY) The line between programmatic and other types of advertising has blurred to the point that The New York Times has...
18 views0 comments
Ben Chien
- Mar 21, 2018
- 3 min
40% of Singapore customers cancel bank services due to poor CX
(Source: marketing-interactive) Ever thought of switching banks due to a poor customer experience (CX)? Well, you are not alone. This is...
6 views0 comments
Ben Chien
- Mar 18, 2018
- 2 min
Two-thirds of advertisers plan to create ads specifically for voice-activated devices this year
(Source: Campaign) Armed with the ability to target ads to voice-activated devices, more than two-thirds (68%) of advertisers plan to...
14 views0 comments
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