Ben ChienAug 2, 20183 minWill 2020 be the year when programmatic grows up?(Source: The DRUM) The success of automated media buying is spearheaded by a necessary move towards a better marketing future. The...
Ben ChienJul 24, 20182 minFairfax Media and Nine Entertainment to merge by the end of 2018 and form a new company(The Source: The DRUM) Both companies are hoping that the merger will deliver annualised cost savings of at least $50 million over the...
Ben ChienFeb 15, 20181 minProgrammatic pick up lines to impress your Valentine(Sources: marketing-interactive.com) With issues such as viewability and ad misplacements plaguing the ad industry and keeping marketers...