(Source: The DRUM) The success of automated media buying is spearheaded by a necessary move towards a better marketing future. The programmatic industry has already witnessed a major shift, as mobile has come to dominate browsing habits and the lines between brand information and consumer continue to blur. In its infancy, programmatic was used for monetising long-tail display inventory. Having turned 10 in 2017, the technology is now in its adolescence, changing the face of m

(The Source: The DRUM) Both companies are hoping that the merger will deliver annualised cost savings of at least $50 million over the next two years. Australian media companies Fairfax Media and Nine Entertainment will merge at the end of 2018 to form a new company called Nine, subject to regulatory clearance. Nine will include a free-to-air television network, Fairfax's newspapers The Sydney Morning Herald (SMH) and The Age, property listings portal Domain, subscription vid

(Sources: marketing-interactive.com) With issues such as viewability and ad misplacements plaguing the ad industry and keeping marketers up at night, it is no wonder that marketers have a love-hate relationship with it. Enter Amnet, a programmatic buying and media solutions agency under the Dentsu Aegis Network. In line with the descending of Valentine’s Day upon us commercial victims today, Amnet has launched a funny infographic containing cheesy pick up (and break up) lines