A Deep Dive into the 2018 Internet Trends Report
(Source: Medium.com) At Code Conference every year, KPCB’s Mary Meeker delivers her Internet Trends Report — a State of the Union for the...
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Ben Chien
Jun 6, 20181 min
Instagram計劃把限時動態增長至1小時
(Source: TOPick) Instagram用戶可在限時動態為照片及影片加入emoji、文字或畫圖案，內容在發布後24小時自動消失。（圖片來源：Instagram Facebook專頁） Instagram在2016年推出限時動態（Stories）功能，用戶可將照片...
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Ben Chien
Jun 5, 20181 min
Facebook Marketplace試行 讓用戶向鄰居促銷
(Source: TOPick) Facebook Marketplace買賣平台於今年初在香港推出，讓用戶能更容易在本地搜尋、購買及出售產品。（法新社資料圖片） Facebook宣布，現正在美國測試其買賣平台Facebook...
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Ben Chien
Apr 8, 20184 min
Online advertising to account for 44.6% of global ad spend
(Source: marketing-interactive) Advertisers will spend approximately 40.2% of their budgets on online advertising in 2018, compared to...
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Ben Chien
Apr 6, 20182 min
Snapchat增群組聊天功能 16人齊齊視訊
(文章轉載：TOPick) Snapcha宣布新增群組視訊聊天（Group Video Chat），可同時讓最多16人進行視像通訊；若只用語音對話，更可容納達32人。 Snapchat與Instagram（IG）一向是競爭對手，雙方都不斷調整用戶體驗，鬥得難分難解。Snap...
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Ben Chien
Mar 23, 20183 min
6 Ways Social Media Can Enhance Your Adventure Travel
(Source: Adweek) With an average of 10 vacation days per year, planning is essential - Erin Levi “Everyone wants to plan ahead and book...
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Ben Chien
Mar 22, 20181 min
Instagram購物功能 擴展至英澳等8個國家
(文章轉載：TOPick) Instagram與電子商貿平台Shopify合作，將Instagram購物功能擴展至8個國家，包括英國、澳洲、加拿大、德國、法國、義大利、西班牙和巴西。Instagram購物功能讓商家可以在Instagram帖文中，為產品加上標籤，標註名稱與售...
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Ben Chien
Mar 19, 20183 min
4 AdTech Trends to Adopt in 2018
(Source: dmnews.com) Advertising has seen a massive shift in recent years. By making the transition from print- and analog-based mediums,...
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Ben Chien
Mar 17, 20181 min
Facebook在港推Marketplace 涵蓋9大類貨品
(文章轉載：TOPick) Facebook日前在香港推出Marketplace服務，用戶透過網頁或應用程式，均能夠在平台內購買及出售產品。（Facebook網站截圖） 網購是大勢所趨，連Facebook也要在市場上分一杯羹。Facebook日前在香港推出Marketpla...
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Ben Chien
Mar 12, 20183 min
What’s the Next Social Network? Think Music
(Source: Adweek) Nielsen found that on average, Americans spend more than 32 hours per week listening to tunes FatCamera/iStock We plug...
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Ben Chien
Mar 10, 20181 min
Facebook takes a bite out of the travel advertising pie
(Source: marketing-interactive) When planning a vacation, relaxing on the beach or hitting the slopes may be top of mind, but in many...
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Ben Chien
Feb 27, 20184 min
Facebook loses the young. But should advertisers really worry?
(Source: marketing-interactive) Facebook is experiencing a decline in younger users faster than previously expected. According...
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Ben Chien
Feb 22, 20182 min
資策會：台灣人更黏手機了！近 8 成民眾每天使用手機逾 2 小時
(文章轉載：INSIDE） 以下來自資策會新聞稿： 隨著 4G 行動網路的全面普及，以及智慧型手機應用的多元發展，我國民眾使用手機的時間年年增長，手機上使用進行的活動也更加多樣化。根據資策會數位服務創新研究所 (服創所) 智媒資料組的「2017 年 4G...
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