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    WhatsApp introduces three ways to connect with businesses in order to monetize the chat app
    Ben Chien
    • Jul 31, 2018
    • 2 min

    WhatsApp introduces three ways to connect with businesses in order to monetize the chat app

    (Source: The DRUM) WhatsApp introducing tools to monetize the chat app The Facebook earnings slump was a big hit to the social network,...
    20 views0 comments
    不只有外送,阿里巴巴與星巴克在中國將展開全方位新零售合作
    Ben Chien
    • Jul 30, 2018
    • 2 min

    不只有外送,阿里巴巴與星巴克在中國將展開全方位新零售合作

    (Source: 數位時代) 星巴克將攜手阿里巴巴旗下餓了麼在中國推出外送服務的傳言在今(2)日獲得證實,但根據公告,雙方合作的廣度和深度將不僅止於外送。 近期市場盛傳星巴克在中國本土咖啡業者瑞幸和連咖啡的夾殺下,要找阿里巴巴旗下外送服務餓了麼合作,展開反擊。而今(2)日傳...
    15 views0 comments
    Five tips to ramp up your Facebook video advertising
    Ben Chien
    • Jul 26, 2018
    • 3 min

    Five tips to ramp up your Facebook video advertising

    (Source: The DRUM) Maximising you Facebook advertising With all the noise and clutter on social media if you are not developing video ads...
    25 views0 comments
    YouTube測試「Explore」新功能 加強個人化推薦
    Ben Chien
    • Jul 25, 2018
    • 1 min

    YouTube測試「Explore」新功能 加強個人化推薦

    (Source: TOPick) YouTube計畫新增一個全新、名為「Explore」(採索)的功能標籤,未來或取代現有「Trending」(熱爆影片)功能。(YouTube截圖) YouTube計畫新增一個全新、名為「Explore」(採索)的功能標籤,未來或取代現有「...
    13 views0 comments
    Augmented reality needs to demonstrate consistent value and utility before mainstream adoption grows
    Ben Chien
    • Jul 25, 2018
    • 3 min

    Augmented reality needs to demonstrate consistent value and utility before mainstream adoption grows

    (Source: The DRUM) augmented reality mirror / Coty Over the past few years, the trajectory of the augmented reality (AR) industry has...
    13 views0 comments
    日本新幹綫裝免費Wi-Fi 料2020年東奧前全面開通
    Ben Chien
    • Jul 24, 2018
    • 1 min

    日本新幹綫裝免費Wi-Fi 料2020年東奧前全面開通

    (Source: TOPick) 日本新幹綫將於2020年東京奧運舉行前,在全綫列車安裝免費Wi-Fi。(法新社圖片) 隨2020年東京奧運逐漸逼近,日本新幹綫將於全綫列車安裝免費無綫網絡(Wi-Fi),目標在奧運舉行前,完成安裝工作,方便訪日觀賽的外國遊客,目前JR各公司...
    9 views0 comments
    Fairfax Media and Nine Entertainment to merge by the end of 2018 and form a new company
    Ben Chien
    • Jul 24, 2018
    • 2 min

    Fairfax Media and Nine Entertainment to merge by the end of 2018 and form a new company

    (The Source: The DRUM) Both companies are hoping that the merger will deliver annualised cost savings of at least $50 million over the...
    4 views0 comments
    How to get the most out of paid and organic search
    Ben Chien
    • Jul 19, 2018
    • 2 min

    How to get the most out of paid and organic search

    (Source: The DRUM) I’m often challenged by clients on how to do more with less. Particularly, how to grow their brand and performance...
    65 views0 comments
    China's online video views nears two hours in 2020, as global views hit one hour
    Ben Chien
    • Jul 18, 2018
    • 2 min

    China's online video views nears two hours in 2020, as global views hit one hour

    (Source: The DRUM) Online video viewing time in China set to reach one hour and 45 minutes by 2020 Chinese consumers will spend nearly...
    13 views0 comments
    Why you shouldn’t be shying away from using emojis in your emails
    Ben Chien
    • Jul 18, 2018
    • 1 min

    Why you shouldn’t be shying away from using emojis in your emails

    (Source: marketing-interactive) Emojis might be cute in the texts you send to your friends, but hardly do we see it used in emails and...
    14 views0 comments
    掌握全球電商成交機密,Criteo砸7.2億成立巴黎AI實驗室
    Ben Chien
    • Jul 18, 2018
    • 3 min

    掌握全球電商成交機密,Criteo砸7.2億成立巴黎AI實驗室

    (Source: 數位時代) |在法國成立的廣告投放平台Criteo,宣布斥資2千萬歐元(約新台幣7.2億元),建立AI實驗室協助廣告行銷,並透露每一次的廣告投放就是一場競標賽,若想成功就得夠瞭解消費者的行為。 每一個廣告投放,背後就是以一場拍賣、一次競標的形式在進行」,C...
    11 views0 comments
    全球第七個月活躍用戶數破5億的App《抖音》,正悄悄向阿里巴巴靠攏
    Ben Chien
    • Jul 17, 2018
    • 3 min

    全球第七個月活躍用戶數破5億的App《抖音》,正悄悄向阿里巴巴靠攏

    (Source: 數位時代) |《抖音》第一次公布全球月活躍數字已達5億人,繼Facebook、Instagram後,成為第七個獲得該成績的社群App。近期除了悄悄轉型,在騰訊的步步緊逼下,抖音從電商切入,朝阿里巴巴靠攏。...
    20 views0 comments
    The 9 best marketing ambushes at the 2018 World Cup
    Ben Chien
    • Jul 11, 2018
    • 5 min

    The 9 best marketing ambushes at the 2018 World Cup

    (Source: The DRUM) World Cup sponsors upstaged by ambush brands Many brands don't want to put in the dime to sponsor the Fifa World Cup...
    21 views0 comments
    為什麼 Android 與 Apple 手機 emoji 不一樣?牽涉到品牌形象塑造與版權
    Ben Chien
    • Jul 11, 2018
    • 4 min

    為什麼 Android 與 Apple 手機 emoji 不一樣?牽涉到品牌形象塑造與版權

    (Source: iFanr.com) 同一個表示微笑的 emoji ,在 iPhone 和 Android 上的外觀為什麼會差這麼遠? 今年 6 月,最新一波共 157 個 emoji 已經正式加入到 Unicode 11.0,它們將陸續出現在不同手機、應用上。但這些新的...
    21 views0 comments
    How brands are using Instagram’s new long-form video feature, IGTV
    Ben Chien
    • Jul 10, 2018
    • 3 min

    How brands are using Instagram’s new long-form video feature, IGTV

    (Source: Digiday) The launch of Instagram’s IGTV has brought out the early adopter marketers. Companies like Chipotle, Nike, Netflix,...
    20 views0 comments
    Google unveils a host of new ad formats powered by machine learning
    Ben Chien
    • Jul 10, 2018
    • 2 min

    Google unveils a host of new ad formats powered by machine learning

    (Source: The DRUM) The updates include responsive search ads, YouTube tools to measure brand lift and optimization geared to drive...
    23 views0 comments
    Facebook收購人工智能公司 分析人類言論
    Ben Chien
    • Jul 7, 2018
    • 1 min

    Facebook收購人工智能公司 分析人類言論

    (Source: TOPick) Facebook收購人工智能公司Bloomsbury AI,加強Facebook在語言的分析及研究。(法新社資料圖片) Facebook宣布,收購專門處理及分析語言的人工智能公司Bloomsbury...
    8 views0 comments
    任天堂X微軟 兩遊戲巨頭跨平台合作
    Ben Chien
    • Jun 25, 2018
    • 1 min

    任天堂X微軟 兩遊戲巨頭跨平台合作

    (Source: TOPick) 最近Microsoft就更加宣布,之前收購的遊戲Minecraft將與Switch合作,兩者遊戲玩家都可以各自平台上玩Minecraft(任天堂宣傳短片YoutTube截圖) 任天堂憑著Switch再次得到遊戲粉絲青睞,口碑甚至比其他遊戲主...
    32 views0 comments
    挾帶10億用戶誕生的IGTV,Instagram憑什麼撼動YouTube地位?
    Ben Chien
    • Jun 24, 2018
    • 3 min

    挾帶10億用戶誕生的IGTV,Instagram憑什麼撼動YouTube地位?

    (Source: 數位時代) Instagram正式宣布日活躍用戶達到十億人次,不僅用戶數持續飛快成長,還推出挑戰YouTube的影音平台「IGTV」,而Instagram是否能靠著這款秘密武器再度攀上另一個高峰呢? 對Facebook來說擁有Instgarm這隻金雞母,宛...
    25 views0 comments
    Oath brings VR ads to programmatic marketplace
    Ben Chien
    • Jun 24, 2018
    • 2 min

    Oath brings VR ads to programmatic marketplace

    (Source: Mobile Marketer) Brief: Oath, Verizon's mobile and digital content unit, introduced two extended reality ad formats at Cannes...
    16 views0 comments
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