Ben ChienMar 12, 20182 minMobile ad format innovation gathers pace(Source: What's New In Publishing) The common consensus amongst brand marketers is that the future of brands will be built on mobile. As...
Ben ChienMar 12, 20181 min夥拍 Google 秋田犬發祥地推狗隻視點街景圖(文章轉載:unwire.hk) 日本大館市未必是香港人去放假時會考慮的旅遊首選,不過對於喜歡汪星人的朋友來說,這絕對是一個朝聖的地方。因為大館市是秋田犬的誕生地,這名犬品種亦成為了大館市歷史的重要組成部份,最近當地觀光課就跟 Google 地圖合作,推出 Dog View...
Ben ChienMar 12, 20183 minWhat’s the Next Social Network? Think Music(Source: Adweek) Nielsen found that on average, Americans spend more than 32 hours per week listening to tunes FatCamera/iStock We plug...
Ben ChienMar 12, 20182 min微信小遊戲「跳一跳」大熱 Nike擲2,340萬元置入賣廣告(文章轉載:TOPick) 為了在微信小遊戲「跳一跳」中加入這個鞋盒,運動品牌斥資300萬美元(約2,340萬港元)。(圖片來源:遊戲截圖) 微信小遊戲「跳一跳」大熱,運動品牌Nike擲300萬美元(約2,340萬港元)於遊戲中置入鞋盒賣廣告。去年12月27日才上架的「跳一...
Ben ChienMar 10, 20181 minFacebook takes a bite out of the travel advertising pie(Source: marketing-interactive) When planning a vacation, relaxing on the beach or hitting the slopes may be top of mind, but in many...
Ben ChienMar 2, 20181 minLINE banks on news content to expand operations in Hong Kong(Source: marketing-interactive) Japanese messaging company LINE has announced the expansion of operations in Hong Kong, led by the...
Ben ChienMar 1, 20182 min90% of Chinese tourists would use mobile payment overseas if given the option – Nielsen(Source: The DRUM) 90% Chinese tourists to use mobile payment overseas if given the option says Nielsen Over 90% of Chinese tourists...
Ben ChienFeb 28, 20181 minLINE吸金力強 推AI排序內容功能(文章轉載: TOPick) LINE全球業務拓展高級副總裁姜玄玭表示,LINE現時每月有近2億活躍用戶。(陳智良攝) LINE的熊太、兔兔等角色深入民心,LINE的可愛公仔背後,是驚人的吸金力。LINE全球業務拓展部高級副總裁姜玄玭表示,2017年LINE集團營業額約15...
Ben ChienFeb 28, 20181 minYouTube直播 增實時Caption及Live Chat(文章轉載:TOPick) YouTube直播新增即時字幕功能。(YouTube) 看YouTube影片時無字幕會感到不方便?看片看到激動時,想與人分享內心小宇宙?YouTube昨新增了三個有關直播的新功能。包括YouTube直播實時Caption、Live...
Ben ChienFeb 27, 20184 minFacebook loses the young. But should advertisers really worry?(Source: marketing-interactive) Facebook is experiencing a decline in younger users faster than previously expected. According...
Ben ChienFeb 23, 20183 minGoogle comes down hard on bad ads to fight ad blockers(Sources: Marketing-interactive.com) Google Chrome will remove ads from websites that do not adhere to the “Better Ads Standards”...
Ben ChienFeb 23, 20182 minGoogle India boosts native language Tamil with content monetization(Sources: THE DRUM) Google India boosts native language Tamil with content monetization / Pixabay Google India is intensifying its...
Ben ChienFeb 22, 20181 minGoogle Pay正式推出 整合Android Pay等多款支付功能(文章轉載:TOPick) Google Pay的介面應用與「前身」Android Pay十分類似,但會增加更多功能。(圖片來源:Google官網) 上個月Google已表示會將旗下兩個支付相關應用,Android Pay及Google...
Ben ChienFeb 22, 20182 min資策會:台灣人更黏手機了!近 8 成民眾每天使用手機逾 2 小時(文章轉載:INSIDE) 以下來自資策會新聞稿: 隨著 4G 行動網路的全面普及,以及智慧型手機應用的多元發展,我國民眾使用手機的時間年年增長,手機上使用進行的活動也更加多樣化。根據資策會數位服務創新研究所 (服創所) 智媒資料組的「2017 年 4G...
Ben ChienFeb 22, 20187 min印度成為全球第二大智能手機市場,中國廠商開始「霸屏」(文章轉載:鈦媒體) 智能手機一直處於21世紀科技革命的前沿,其在現代世界的重要性遠遠超過它們的普遍性。 也許是因為這些設備在我們日常生活中所扮演的角色越來越重要,我們往往會忘記,智能手機本身是科技領域的新進入者。然而,多年來這個行業的發展一直在不斷的演變,模式和趨勢不斷更...
Ben ChienFeb 15, 20182 minGoogle tests the efficiency of Programmatic Guaranteed for marketers and publishers(Sources: THE DRUM) Google has run a test, alongside Boston Consulting Group and Nielsen, to try to ascertain how much more efficient it...
Ben ChienFeb 15, 20181 minProgrammatic pick up lines to impress your Valentine(Sources: marketing-interactive.com) With issues such as viewability and ad misplacements plaguing the ad industry and keeping marketers...
Ben ChienFeb 15, 20182 minFacebook Will Use Viewability To Measure Organic Page Reach(Sources: ad exchange) Publishers, prepare yourselves for another Facebook organic reach reality check. Starting Monday, Facebook will...
Ben ChienFeb 14, 20181 minThe global state of digital in 2018—from Argentina to Zambia.(Sources: Hootsuite) 239 countries. One data-packed report. Featuring expert analysis by Simon Kemp, our 2018 Global Overview report...
Ben ChienFeb 14, 20181 min匯豐PayMe增派利市功能 利市錢無現金化(文章轉載:TOPick) 匯豐指,現時用戶只要更新至最新版本的PayMe,在付款時即揀選新功能,向親友派利市。(圖片來源:HSBC) 農曆新年將至,今年若無暇親身派利市,可考慮使用匯豐P2P手機轉帳應用程式(app)PayMe處理。匯豐指,現時用戶只要更新至最新版本的Pa...