Ben ChienJun 24, 20182 minIDC: Smart home market to grow 27% in 2018(Source: Mobile Marketer) Brief: The worldwide smart home devices market, comprised of smart speakers, digital media adapters, lighting,...
Ben ChienJun 24, 20182 minFacebook updates its fact-checking program to fight fake news(Source: The DRUM) Facebook updates its fact-checking program to fight fake news / Facebook Facebook has introduced several updates which...
Ben ChienJun 19, 20184 minE-commerce is in need of a deeper strategy with social(Source: The DRUM) Until recently, shopping on social media typically meant being redirected to a traditional e-commerce website. Online...
Ben ChienJun 18, 20183 minDigital Audio Ads come to DoubleClick(Source: Double-Click Advertising Blog) We are excited to announce that audio ads are now available to all DoubleClick Bid Manager...
Ben ChienJun 18, 20183 minAre Taglines still relevant? Heineken says No(Source: AdAge) Taglines have been a hallmark of beer advertising for decades. Some of the classic ones, like "Great Taste, Less...
Ben ChienJun 18, 20182 minFacebook廣告效果好差!怪罪演算法前,這些素材設計眉角掌握了嗎?(Source: 數位時代) 有些基本功沒做好,就不能一味怪罪Facebook演算法了。 Facebook平均每一到三個月就改一次演算法,觸及率近來更是不忍卒睹,但為什麼有的粉絲團還是活得好好、你下的廣告卻往往石沉大海?...
Ben ChienJun 18, 20182 min中西兩強合組新電商聯盟,Google將投資京東166億元(Source: 數位時代) 中西兩強結盟,Google宣布投資京東集團5.5億美元。 中國電商二哥京東集團宣布,Google將以5.5億美元(約合新台幣166億元)現金投資京東,雙方將會展開一系列戰略合作,而且合作範圍將不侷限於中國和美國市場。 緊抱電商就是抱緊廣告收入...
Ben ChienJun 8, 20189 minA Deep Dive into the 2018 Internet Trends Report(Source: Medium.com) At Code Conference every year, KPCB’s Mary Meeker delivers her Internet Trends Report — a State of the Union for the...
Ben ChienJun 6, 20182 minHere's how Google will handle your data under GDPR(Source: Tech Republic) Google has improved user transparency and controls and strengthened its privacy compliance program to prepare for...
Ben ChienJun 6, 20181 minApple blocks Facebook’s web-tracking tools(Source: marketing-interactive) In the next iterations of iOS and MacOS, Apple will attempt to frustrate tools used by Facebook to...
Ben ChienJun 6, 20181 minInstagram計劃把限時動態增長至1小時(Source: TOPick) Instagram用戶可在限時動態為照片及影片加入emoji、文字或畫圖案,內容在發布後24小時自動消失。(圖片來源:Instagram Facebook專頁) Instagram在2016年推出限時動態(Stories)功能,用戶可將照片...
Ben ChienJun 5, 20181 minFacebook Marketplace試行 讓用戶向鄰居促銷(Source: TOPick) Facebook Marketplace買賣平台於今年初在香港推出,讓用戶能更容易在本地搜尋、購買及出售產品。(法新社資料圖片) Facebook宣布,現正在美國測試其買賣平台Facebook...
Ben ChienJun 5, 20182 minLINE再與台北捷運合作藍牙送點,改玩法、擴大5倍站點為哪樁(Source: 數位時代 Business Next) LINE和台北捷運再次合作推出開藍牙贈送LINE Points的活動。而這次不只遊戲的玩法不同,設置LINE Beacon的捷運站點也從7個增加到35個。 去(2017)年12月LINE首度與台北捷運合作,嘗試結合踩...
Ben ChienMay 11, 20182 minGoogle Sweetens Ad Options For App Developers And Publishers(Source: Ad exchange) Google on Tuesday revealed two products at Google I/O designed to drive app downloads. The first is the ability to...
Ben ChienMay 9, 20181 minWhatsApp is getting stickers and group video calls(Source: The Verge) Photo by Amelia Holowaty Krales / The Verge WhatsApp is getting several new changes including stickers and...
Ben ChienMay 9, 20181 minYahoo推聊天群組App Squirrel 須經邀請才能加入(Source: TOPick) Yahoo亦推出新通訊聊天App Squirrel,試圖加入競爭市場。 Facebook、WhatsApp等通訊聊天App在全球有大量用家。據調研公司HubSpot的數據顯示,光是Facebook...
Ben ChienMay 8, 20182 min大玩視覺特效 teamLab東京美術館6月開幕(Source: TOPick) teamLab在東京開設的藝術館共有約50個裝置,例如由花組成的瀑布從牆上流瀉,直到地面。(法新社圖片) 日本teamLab擅長結合藝術和創新,利用室內環境、實物、數碼投影制造迷幻的光影藝術。teamLab早已在世界各地,包括去年於深圳及澳...
Ben ChienMay 8, 20183 minSix years after changing ecommerce in Southeast Asia, Lazada is 'striving for the next frontier&(Source: THE DRUM) When Lazada first entered the ecommerce space in Singapore six years ago, most of the online selling in the country...
Ben ChienApr 19, 20184 minDemographics Are Dead: Welcome to the Age of Intent(Source: Thinkwithgoogle.com) Demographics-based targeting (such as by age, gender, income) is unreliable. Targeting audiences based on...
Ben ChienApr 19, 20182 minThe future of television advertising is up in the air, on the air and also on mobile(Source: The DRUM) There is no doubt that television has seen disruption over the last few years. Second screen viewing is growing, and...