Ben ChienJul 18, 20182 minChina's online video views nears two hours in 2020, as global views hit one hour(Source: The DRUM) Online video viewing time in China set to reach one hour and 45 minutes by 2020 Chinese consumers will spend nearly...
Ben ChienJul 18, 20181 minWhy you shouldn’t be shying away from using emojis in your emails(Source: marketing-interactive) Emojis might be cute in the texts you send to your friends, but hardly do we see it used in emails and...
Ben ChienJul 18, 20183 min掌握全球電商成交機密,Criteo砸7.2億成立巴黎AI實驗室(Source: 數位時代) |在法國成立的廣告投放平台Criteo,宣布斥資2千萬歐元(約新台幣7.2億元),建立AI實驗室協助廣告行銷,並透露每一次的廣告投放就是一場競標賽,若想成功就得夠瞭解消費者的行為。 每一個廣告投放,背後就是以一場拍賣、一次競標的形式在進行」,C...
Ben ChienJul 17, 20183 min全球第七個月活躍用戶數破5億的App《抖音》,正悄悄向阿里巴巴靠攏(Source: 數位時代) |《抖音》第一次公布全球月活躍數字已達5億人,繼Facebook、Instagram後,成為第七個獲得該成績的社群App。近期除了悄悄轉型,在騰訊的步步緊逼下,抖音從電商切入,朝阿里巴巴靠攏。...