Facebook breaks into China with launch of ‘innovation hub’
(Source: marketing-interactive.com) Facebook has secured a licence to set up a subsidiary in China, which will serve as an “innovation...
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Ben Chien
- Jul 26, 2018
- 3 min
Five tips to ramp up your Facebook video advertising
(Source: The DRUM) Maximising you Facebook advertising With all the noise and clutter on social media if you are not developing video ads...
31 views0 comments
Ben Chien
- Jul 18, 2018
- 1 min
Why you shouldn’t be shying away from using emojis in your emails
(Source: marketing-interactive) Emojis might be cute in the texts you send to your friends, but hardly do we see it used in emails and...
23 views0 comments
Ben Chien
- Jul 11, 2018
- 4 min
為什麼 Android 與 Apple 手機 emoji 不一樣？牽涉到品牌形象塑造與版權
(Source: iFanr.com) 同一個表示微笑的 emoji ，在 iPhone 和 Android 上的外觀為什麼會差這麼遠？ 今年 6 月，最新一波共 157 個 emoji 已經正式加入到 Unicode 11.0，它們將陸續出現在不同手機、應用上。但這些新的...
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Ben Chien
- Jul 7, 2018
- 1 min
Facebook收購人工智能公司 分析人類言論
(Source: TOPick) Facebook收購人工智能公司Bloomsbury AI，加強Facebook在語言的分析及研究。（法新社資料圖片） Facebook宣布，收購專門處理及分析語言的人工智能公司Bloomsbury...
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Ben Chien
- Jun 24, 2018
- 2 min
Facebook updates its fact-checking program to fight fake news
(Source: The DRUM) Facebook updates its fact-checking program to fight fake news / Facebook Facebook has introduced several updates which...
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Ben Chien
- Jun 19, 2018
- 4 min
E-commerce is in need of a deeper strategy with social
(Source: The DRUM) Until recently, shopping on social media typically meant being redirected to a traditional e-commerce website. Online...
29 views0 comments
Ben Chien
- Jun 18, 2018
- 2 min
Facebook廣告效果好差！怪罪演算法前，這些素材設計眉角掌握了嗎？
(Source: 數位時代) 有些基本功沒做好，就不能一味怪罪Facebook演算法了。 Facebook平均每一到三個月就改一次演算法，觸及率近來更是不忍卒睹，但為什麼有的粉絲團還是活得好好、你下的廣告卻往往石沉大海？...
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Ben Chien
- Jun 6, 2018
- 1 min
Apple blocks Facebook’s web-tracking tools
(Source: marketing-interactive) In the next iterations of iOS and MacOS, Apple will attempt to frustrate tools used by Facebook to...
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Ben Chien
- Jun 6, 2018
- 1 min
Instagram計劃把限時動態增長至1小時
(Source: TOPick) Instagram用戶可在限時動態為照片及影片加入emoji、文字或畫圖案，內容在發布後24小時自動消失。（圖片來源：Instagram Facebook專頁） Instagram在2016年推出限時動態（Stories）功能，用戶可將照片...
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Ben Chien
- Jun 5, 2018
- 1 min
Facebook Marketplace試行 讓用戶向鄰居促銷
(Source: TOPick) Facebook Marketplace買賣平台於今年初在香港推出，讓用戶能更容易在本地搜尋、購買及出售產品。（法新社資料圖片） Facebook宣布，現正在美國測試其買賣平台Facebook...
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Ben Chien
- Apr 6, 2018
- 2 min
Snapchat增群組聊天功能 16人齊齊視訊
(文章轉載：TOPick) Snapcha宣布新增群組視訊聊天（Group Video Chat），可同時讓最多16人進行視像通訊；若只用語音對話，更可容納達32人。 Snapchat與Instagram（IG）一向是競爭對手，雙方都不斷調整用戶體驗，鬥得難分難解。Snap...
79 views0 comments
Ben Chien
- Mar 23, 2018
- 3 min
6 Ways Social Media Can Enhance Your Adventure Travel
(Source: Adweek) With an average of 10 vacation days per year, planning is essential - Erin Levi “Everyone wants to plan ahead and book...
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Ben Chien
- Mar 22, 2018
- 1 min
Instagram購物功能 擴展至英澳等8個國家
(文章轉載：TOPick) Instagram與電子商貿平台Shopify合作，將Instagram購物功能擴展至8個國家，包括英國、澳洲、加拿大、德國、法國、義大利、西班牙和巴西。Instagram購物功能讓商家可以在Instagram帖文中，為產品加上標籤，標註名稱與售...
34 views0 comments
Ben Chien
- Mar 21, 2018
- 3 min
40% of Singapore customers cancel bank services due to poor CX
(Source: marketing-interactive) Ever thought of switching banks due to a poor customer experience (CX)? Well, you are not alone. This is...
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Ben Chien
- Mar 17, 2018
- 1 min
Facebook在港推Marketplace 涵蓋9大類貨品
(文章轉載：TOPick) Facebook日前在香港推出Marketplace服務，用戶透過網頁或應用程式，均能夠在平台內購買及出售產品。（Facebook網站截圖） 網購是大勢所趨，連Facebook也要在市場上分一杯羹。Facebook日前在香港推出Marketpla...
52 views0 comments
Ben Chien
- Mar 12, 2018
- 3 min
What’s the Next Social Network? Think Music
(Source: Adweek) Nielsen found that on average, Americans spend more than 32 hours per week listening to tunes FatCamera/iStock We plug...
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Ben Chien
- Mar 10, 2018
- 1 min
Facebook takes a bite out of the travel advertising pie
(Source: marketing-interactive) When planning a vacation, relaxing on the beach or hitting the slopes may be top of mind, but in many...
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Ben Chien
- Feb 27, 2018
- 4 min
Facebook loses the young. But should advertisers really worry?
(Source: marketing-interactive) Facebook is experiencing a decline in younger users faster than previously expected. According...
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Ben Chien
- Feb 15, 2018
- 2 min
Facebook Will Use Viewability To Measure Organic Page Reach
(Sources: ad exchange) Publishers, prepare yourselves for another Facebook organic reach reality check. Starting Monday, Facebook will...
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