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Ben Chien
Aug 1, 20181 min read
Facebook breaks into China with launch of ‘innovation hub’
(Source: marketing-interactive.com) Facebook has secured a licence to set up a subsidiary in China, which will serve as an “innovation...
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Ben Chien
Jul 26, 20183 min read
Five tips to ramp up your Facebook video advertising
(Source: The DRUM) Maximising you Facebook advertising With all the noise and clutter on social media if you are not developing video ads...
31 views0 comments

Ben Chien
Jul 18, 20181 min read
Why you shouldn’t be shying away from using emojis in your emails
(Source: marketing-interactive) Emojis might be cute in the texts you send to your friends, but hardly do we see it used in emails and...
26 views0 comments


Ben Chien
Jul 11, 20184 min read
為什麼 Android 與 Apple 手機 emoji 不一樣?牽涉到品牌形象塑造與版權
(Source: iFanr.com) 同一個表示微笑的 emoji ,在 iPhone 和 Android 上的外觀為什麼會差這麼遠? 今年 6 月,最新一波共 157 個 emoji 已經正式加入到 Unicode 11.0,它們將陸續出現在不同手機、應用上。但這些新的...
32 views0 comments


Ben Chien
Jul 7, 20181 min read
Facebook收購人工智能公司 分析人類言論
(Source: TOPick) Facebook收購人工智能公司Bloomsbury AI,加強Facebook在語言的分析及研究。(法新社資料圖片) Facebook宣布,收購專門處理及分析語言的人工智能公司Bloomsbury...
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Ben Chien
Jun 24, 20182 min read
Facebook updates its fact-checking program to fight fake news
(Source: The DRUM) Facebook updates its fact-checking program to fight fake news / Facebook Facebook has introduced several updates which...
16 views0 comments


Ben Chien
Jun 19, 20184 min read
E-commerce is in need of a deeper strategy with social
(Source: The DRUM) Until recently, shopping on social media typically meant being redirected to a traditional e-commerce website. Online...
29 views0 comments

Ben Chien
Jun 18, 20182 min read
Facebook廣告效果好差!怪罪演算法前,這些素材設計眉角掌握了嗎?
(Source: 數位時代) 有些基本功沒做好,就不能一味怪罪Facebook演算法了。 Facebook平均每一到三個月就改一次演算法,觸及率近來更是不忍卒睹,但為什麼有的粉絲團還是活得好好、你下的廣告卻往往石沉大海?...
35 views0 comments

Ben Chien
Jun 6, 20181 min read
Apple blocks Facebook’s web-tracking tools
(Source: marketing-interactive) In the next iterations of iOS and MacOS, Apple will attempt to frustrate tools used by Facebook to...
31 views0 comments


Ben Chien
Jun 6, 20181 min read
Instagram計劃把限時動態增長至1小時
(Source: TOPick) Instagram用戶可在限時動態為照片及影片加入emoji、文字或畫圖案,內容在發布後24小時自動消失。(圖片來源:Instagram Facebook專頁) Instagram在2016年推出限時動態(Stories)功能,用戶可將照片...
11 views0 comments


Ben Chien
Jun 5, 20181 min read
Facebook Marketplace試行 讓用戶向鄰居促銷
(Source: TOPick) Facebook Marketplace買賣平台於今年初在香港推出,讓用戶能更容易在本地搜尋、購買及出售產品。(法新社資料圖片) Facebook宣布,現正在美國測試其買賣平台Facebook...
15 views0 comments


Ben Chien
Apr 6, 20182 min read
Snapchat增群組聊天功能 16人齊齊視訊
(文章轉載:TOPick) Snapcha宣布新增群組視訊聊天(Group Video Chat),可同時讓最多16人進行視像通訊;若只用語音對話,更可容納達32人。 Snapchat與Instagram(IG)一向是競爭對手,雙方都不斷調整用戶體驗,鬥得難分難解。Snap...
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Ben Chien
Mar 23, 20183 min read
6 Ways Social Media Can Enhance Your Adventure Travel
(Source: Adweek) With an average of 10 vacation days per year, planning is essential - Erin Levi “Everyone wants to plan ahead and book...
20 views1 comment


Ben Chien
Mar 22, 20181 min read
Instagram購物功能 擴展至英澳等8個國家
(文章轉載:TOPick) Instagram與電子商貿平台Shopify合作,將Instagram購物功能擴展至8個國家,包括英國、澳洲、加拿大、德國、法國、義大利、西班牙和巴西。Instagram購物功能讓商家可以在Instagram帖文中,為產品加上標籤,標註名稱與售...
37 views0 comments

Ben Chien
Mar 21, 20183 min read
40% of Singapore customers cancel bank services due to poor CX
(Source: marketing-interactive) Ever thought of switching banks due to a poor customer experience (CX)? Well, you are not alone. This is...
8 views0 comments


Ben Chien
Mar 17, 20181 min read
Facebook在港推Marketplace 涵蓋9大類貨品
(文章轉載:TOPick) Facebook日前在香港推出Marketplace服務,用戶透過網頁或應用程式,均能夠在平台內購買及出售產品。(Facebook網站截圖) 網購是大勢所趨,連Facebook也要在市場上分一杯羹。Facebook日前在香港推出Marketpla...
53 views0 comments


Ben Chien
Mar 12, 20183 min read
What’s the Next Social Network? Think Music
(Source: Adweek) Nielsen found that on average, Americans spend more than 32 hours per week listening to tunes FatCamera/iStock We plug...
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Ben Chien
Mar 10, 20181 min read
Facebook takes a bite out of the travel advertising pie
(Source: marketing-interactive) When planning a vacation, relaxing on the beach or hitting the slopes may be top of mind, but in many...
14 views0 comments


Ben Chien
Feb 27, 20184 min read
Facebook loses the young. But should advertisers really worry?
(Source: marketing-interactive) Facebook is experiencing a decline in younger users faster than previously expected. According...
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Ben Chien
Feb 15, 20182 min read
Facebook Will Use Viewability To Measure Organic Page Reach
(Sources: ad exchange) Publishers, prepare yourselves for another Facebook organic reach reality check. Starting Monday, Facebook will...
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