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Ben Chien
- Aug 8, 2018
- 4 min
Social media video tips: the art of standing out in crowded feeds
(Source: The DRUM) Anyone working in digital marketing knows the power of video. Even still, the statistics can astound. Social media video tips On Facebook alone, there are eight billion daily video views. On Instagram, the time spent watching video increased by more than 80% from 2016 to 2017. All that adds up to a lot of competition to win those coveted eyeballs. It can seem overwhelming and, for many, the video format is more than a little intimidating. For that reason, w
18 views0 comments
Ben Chien
- Aug 6, 2018
- 1 min
Facebook Unveils New Tools For Businesses
(Source: B&T Magazine) Social media giant Facebook has announced new tools to help connect businesses and people. Facebook is redesigning Pages on mobile to make it even easier for people to interact with local businesses and find what they need most. For example, users can make a reservation at a restaurant; book an appointment at a salon; or see most recent photos, upcoming events, and offers. Users can also now see Stories on Pages to get to know the people behind the busi
15 views0 comments
Ben Chien
- Aug 1, 2018
- 1 min
Facebook breaks into China with launch of ‘innovation hub’
(Source: marketing-interactive.com) Facebook has secured a licence to set up a subsidiary in China, which will serve as an “innovation hub” to support local tech talent. The US firm is stepping up to break into the Chinese market despite its social media platforms remaining blocked. The subsidiary has been successfully registered in the southern Chinese city of Hangzhou on 18 July, with an investment of US$30 million. It will be centered around startup development, technologi
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Ben Chien
- Jul 26, 2018
- 3 min
Five tips to ramp up your Facebook video advertising
(Source: The DRUM) Maximising you Facebook advertising With all the noise and clutter on social media if you are not developing video ads for Facebook, you are missing a huge opportunity. Advertising has always been visual, but when you strengthen video content with the power to target your ideal audience the impact can be huge. Here’s my five top tips to ramp up your Facebook video advertising: 1. You want sales? Measure them You want traffic? Measure it. Many consider click
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Ben Chien
- Jul 7, 2018
- 1 min
Facebook收購人工智能公司 分析人類言論
(Source: TOPick) Facebook收購人工智能公司Bloomsbury AI，加強Facebook在語言的分析及研究。（法新社資料圖片） Facebook宣布，收購專門處理及分析語言的人工智能公司Bloomsbury AI。雖然Facebook沒有披露具體的交易細節，但據內部消息指，Facebook將會以2300萬至3000萬美元（約港幣1.8億至2.35億元）購買這人工智能公司。預料Facebook計劃藉該公司的團隊和技術，打擊假新聞並解決其他內容問題。 爆出盜用用戶資料的醜聞後，Facebook一直加強管理內容，以挽救其形象。Facebook表示，隨著Bloomsbury AI的加入，其專業知識將加強Facebook在語言分析及研究的發展，並幫助Facebook進一步理解Facebook上的語言。 事實上，Bloomsbury AI的聯合創辦人Sebastian Riedel亦共同創辦了另一間初創公司Factmata，而這家公司聲稱已經開發出可以協助打擊虛假新聞的工具。 #socialmedia #facebook #AI
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Ben Chien
- Jun 24, 2018
- 2 min
Facebook updates its fact-checking program to fight fake news
(Source: The DRUM) Facebook updates its fact-checking program to fight fake news / Facebook Facebook has introduced several updates which includes removing fake accounts, partnering with fact-checkers, and promoting news literacy with the aim to fight false news. Among other updates, Facebook has also expanded its test to fact-check photos and videos , taken action against new kinds of repeat offenders and has also expanded its fact-checking program to new countries. Facebook
15 views0 comments
Ben Chien
- Jun 18, 2018
- 2 min
Facebook廣告效果好差！怪罪演算法前，這些素材設計眉角掌握了嗎？
(Source: 數位時代) 有些基本功沒做好，就不能一味怪罪Facebook演算法了。 Facebook平均每一到三個月就改一次演算法，觸及率近來更是不忍卒睹，但為什麼有的粉絲團還是活得好好、你下的廣告卻往往石沉大海？ 當社群紅利時代過去，該做的其實是回到基本功。在Facebook上，用戶對有興趣的內容平均只給3～5秒的注意力，能不能在這3秒內吸引用戶，就成了社群經營的蹲馬步。 只要有人社群顧問創意總監洪資皓（Ryan Hong），今（6/6）日在Facebook精準行銷術的課堂上分享社群素材設計的各種眉角！ 社群素材設計3大誤區 紙本素材轉檔直貼 用戶看不懂的，就不會看了！ 很多人習慣將海報、雜誌等紙本內容直接轉檔放上網路，通常會產生文字過小、排版錯誤、閱讀困難等問題，尤其解析度不夠，還會讓文字產生毛邊等，太細、太小的字在數位螢幕上都會造成閱讀的不舒適。 要在極短時間抓住讀者注意力，就要適時裁減內容，例如雜誌內容轉成社群圖片，只要抓出一個可以吸引讀者的畫面輔以標題就可以了。此外，還要針對不同螢幕去調整設計，重新排版、調整文字比例等。 重點太多
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Ben Chien
- Jun 6, 2018
- 1 min
Apple blocks Facebook’s web-tracking tools
(Source: marketing-interactive) In the next iterations of iOS and MacOS, Apple will attempt to frustrate tools used by Facebook to automatically track web users such as ‘like’ buttons. “We’re shutting that down,” Craig Federighi, Apple’s software chief, at WWDC. Web browser Safari will ask for permission before allowing the social network to monitor their activity. Federighi said that Facebook keeps tabs on people in a number of ways that are not obvious to consumers. “We’ve
23 views0 comments
Ben Chien
- Jun 5, 2018
- 1 min
Facebook Marketplace試行 讓用戶向鄰居促銷
(Source: TOPick) Facebook Marketplace買賣平台於今年初在香港推出，讓用戶能更容易在本地搜尋、購買及出售產品。（法新社資料圖片） Facebook宣布，現正在美國測試其買賣平台Facebook Marketplace用戶向鄰居推銷的效果。用戶只要付費推銷，不進入Facebook Marketplace的鄰居將會在其動態消息中看到這些稱為「贊助帖子」的物品推銷廣告。用戶出售物品後，廣告將立即在Facebook消失。 Facebook並未公布廣告的價格。Marketplace的廣告與其他廣告一樣，藉著數據分析，決定在哪些用戶的動態消息中顯示。Facebook指，這次試驗是希望找出哪些廣告能為Marketplace的用戶和看到廣告的用戶帶來最大的效益。 Facebook Marketplace已在多個國家及地區推出，包括美國、德國、法國、比利時、意大利、西班牙、瑞典、加拿大等歐美國家，亞洲則有香港、新加坡、泰國及菲律賓等。除了Facebook Marketplace外，Facebook將於今年下半年在手機版Facebo
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Ben Chien
- Mar 23, 2018
- 3 min
6 Ways Social Media Can Enhance Your Adventure Travel
(Source: Adweek) With an average of 10 vacation days per year, planning is essential - Erin Levi “Everyone wants to plan ahead and book something they read about on social media. Whatever happened to the excitement of just buying a plane ticket to a place without any reservations and then seeing where travel takes you?” asks Erik Trinidad, host and creator of travel web series Plausibly Ridiculous. No one has the time to be spontaneous anymore. With an average of 10 vacation
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Ben Chien
- Mar 22, 2018
- 2 min
Mozilla pulls Facebook ads following Cambridge Analytica scandal
(Source: marketing-interactive) Mozilla has hit pause on Facebook advertising, and declared it will not consider returning until Facebook “takes stronger action” on how it shares customer data. This includes strengthening its default privacy settings for third part apps. The move follows Facebook’s recent user data debacle involving UK-based data analytics firm Cambridge Analytica. This was addressed and acknowledged in a blog post written by Denelle Dixon, chief business and
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Ben Chien
- Mar 17, 2018
- 1 min
Facebook在港推Marketplace 涵蓋9大類貨品
(文章轉載：TOPick) Facebook日前在香港推出Marketplace服務，用戶透過網頁或應用程式，均能夠在平台內購買及出售產品。（Facebook網站截圖） 網購是大勢所趨，連Facebook也要在市場上分一杯羹。Facebook日前在香港推出Marketplace服務，用戶透過網頁或應用程式，均能夠在Marketplace平台內購買及出售產品，平台會展示用戶感興趣，及其附近地區用戶正出售的產品，用戶亦可以在平台上張貼及出售產品。 平台把產品分為9大類，包括家居及園藝、房屋、娛樂、服飾、電子用品等，若想尋找特定產品，用戶可使用搜尋功能，篩選類別或價錢。另外，用戶又可以利用內置的位置工具，選擇不同地點出售的產品，甚至可以切換至另一個城市。 Marketplace平台涵蓋9大類貨品，如用戶決定購買，可在Marketplace內向賣家發出信息。（Facebook提供圖片） 若用戶對某產品感興趣，可點撃圖片查看更多詳情，包括產品簡介、賣家姓名和頭像，以及他們所在的位置。如用戶決定購買產品，可在Marketplace內向賣家發出信息，直接與賣家
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Ben Chien
- Mar 10, 2018
- 1 min
Facebook takes a bite out of the travel advertising pie
(Source: marketing-interactive) When planning a vacation, relaxing on the beach or hitting the slopes may be top of mind, but in many cases, people do not know exactly where they want to travel, Facebook said. Hence, the social media giant has introduced a new ad product called “trip consideration” globally which looks to help travel advertisers reach people who have expressed intent to travel, but have not yet decided where to go. In a post on its Facebook news page, the com
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Ben Chien
- Feb 27, 2018
- 4 min
Facebook loses the young. But should advertisers really worry?
(Source: marketing-interactive) Facebook is experiencing a decline in younger users faster than previously expected. According eMarketer’s latest forecast on social network usage, less than half of internet users aged 12 to 17 years old in the US will use Facebook on any device at least once per month. While the number of total Facebook users in the US is expected to reach 169.5 million in 2018, eMarketer said that its proportion of social network users accessing the platform
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Ben Chien
- Feb 15, 2018
- 2 min
Facebook Will Use Viewability To Measure Organic Page Reach
(Sources: ad exchange) Publishers, prepare yourselves for another Facebook organic reach reality check. Starting Monday, Facebook will finally begin measuring organic page reach the same way it measures paid ad reach: based on viewable impressions. This is only a reporting change and unrelated to how organic distribution works on Facebook. Facebook started alerting publishers in early February, but it ’s been a long time coming. The change was first announced in November 2016
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