#facebook

Oct 2, 20184 min read

5 Must-Have Elements For Any Successful Facebook Ad Campaign

(Source: Social Media Week) To reach new, revenue-generating customers on Facebook, you need to harness the power of Facebook ads. With...

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Social media video tips: the art of standing out in crowded feeds

Ben Chien

Aug 8, 20184 min read

Social media video tips: the art of standing out in crowded feeds

(Source: The DRUM) Anyone working in digital marketing knows the power of video. Even still, the statistics can astound. Social media...

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Facebook Unveils New Tools For Businesses

Ben Chien

Aug 6, 20181 min read

Facebook Unveils New Tools For Businesses

(Source: B&T Magazine) Social media giant Facebook has announced new tools to help connect businesses and people. Facebook is redesigning...

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Facebook breaks into China with launch of ‘innovation hub’

Ben Chien

Aug 1, 20181 min read

Facebook breaks into China with launch of ‘innovation hub’

(Source: marketing-interactive.com) Facebook has secured a licence to set up a subsidiary in China, which will serve as an “innovation...

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Five tips to ramp up your Facebook video advertising

Ben Chien

Jul 26, 20183 min read

Five tips to ramp up your Facebook video advertising

(Source: The DRUM) Maximising you Facebook advertising With all the noise and clutter on social media if you are not developing video ads...

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Ben Chien

Jul 7, 20181 min read

Facebook收購人工智能公司　分析人類言論

(Source: TOPick) Facebook收購人工智能公司Bloomsbury AI，加強Facebook在語言的分析及研究。（法新社資料圖片） Facebook宣布，收購專門處理及分析語言的人工智能公司Bloomsbury...

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Facebook updates its fact-checking program to fight fake news

Ben Chien

Jun 24, 20182 min read

Facebook updates its fact-checking program to fight fake news

(Source: The DRUM) Facebook updates its fact-checking program to fight fake news / Facebook Facebook has introduced several updates which...

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Ben Chien

Jun 18, 20182 min read

Facebook廣告效果好差！怪罪演算法前，這些素材設計眉角掌握了嗎？

(Source: 數位時代) 有些基本功沒做好，就不能一味怪罪Facebook演算法了。 Facebook平均每一到三個月就改一次演算法，觸及率近來更是不忍卒睹，但為什麼有的粉絲團還是活得好好、你下的廣告卻往往石沉大海？...

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Apple blocks Facebook’s web-tracking tools

Ben Chien

Jun 6, 20181 min read

Apple blocks Facebook’s web-tracking tools

(Source: marketing-interactive) In the next iterations of iOS and MacOS, Apple will attempt to frustrate tools used by Facebook to...

30 views0 comments

Ben Chien

Jun 5, 20181 min read

Facebook Marketplace試行　讓用戶向鄰居促銷

(Source: TOPick) Facebook Marketplace買賣平台於今年初在香港推出，讓用戶能更容易在本地搜尋、購買及出售產品。（法新社資料圖片） Facebook宣布，現正在美國測試其買賣平台Facebook...

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6 Ways Social Media Can Enhance Your Adventure Travel

Ben Chien

Mar 23, 20183 min read

6 Ways Social Media Can Enhance Your Adventure Travel

(Source: Adweek) With an average of 10 vacation days per year, planning is essential - Erin Levi “Everyone wants to plan ahead and book...

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Mozilla pulls Facebook ads following Cambridge Analytica scandal

Ben Chien

Mar 22, 20182 min read

Mozilla pulls Facebook ads following Cambridge Analytica scandal

(Source: marketing-interactive) Mozilla has hit pause on Facebook advertising, and declared it will not consider returning until Facebook...

7 views0 comments

Ben Chien

Mar 17, 20181 min read

Facebook在港推Marketplace　涵蓋9大類貨品

(文章轉載：TOPick) Facebook日前在香港推出Marketplace服務，用戶透過網頁或應用程式，均能夠在平台內購買及出售產品。（Facebook網站截圖）網購是大勢所趨，連Facebook也要在市場上分一杯羹。Facebook日前在香港推出Marketpla...

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Facebook takes a bite out of the travel advertising pie

Ben Chien

Mar 10, 20181 min read

Facebook takes a bite out of the travel advertising pie

(Source: marketing-interactive) When planning a vacation, relaxing on the beach or hitting the slopes may be top of mind, but in many...

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Facebook loses the young. But should advertisers really worry?

Ben Chien

Feb 27, 20184 min read

Facebook loses the young. But should advertisers really worry?

(Source: marketing-interactive) Facebook is experiencing a decline in younger users faster than previously expected. According...

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Facebook Will Use Viewability To Measure Organic Page Reach

Ben Chien

Feb 15, 20182 min read

Facebook Will Use Viewability To Measure Organic Page Reach

(Sources: ad exchange) Publishers, prepare yourselves for another Facebook organic reach reality check. Starting Monday, Facebook will...

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