5 Must-Have Elements For Any Successful Facebook Ad Campaign
(Source: Social Media Week) To reach new, revenue-generating customers on Facebook, you need to harness the power of Facebook ads. With...
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Ben Chien
- Aug 8, 2018
- 4 min
Social media video tips: the art of standing out in crowded feeds
(Source: The DRUM) Anyone working in digital marketing knows the power of video. Even still, the statistics can astound. Social media...
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Ben Chien
- Aug 6, 2018
- 1 min
Facebook Unveils New Tools For Businesses
(Source: B&T Magazine) Social media giant Facebook has announced new tools to help connect businesses and people. Facebook is redesigning...
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Ben Chien
- Aug 1, 2018
- 1 min
Facebook breaks into China with launch of ‘innovation hub’
(Source: marketing-interactive.com) Facebook has secured a licence to set up a subsidiary in China, which will serve as an “innovation...
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Ben Chien
- Jul 26, 2018
- 3 min
Five tips to ramp up your Facebook video advertising
(Source: The DRUM) Maximising you Facebook advertising With all the noise and clutter on social media if you are not developing video ads...
29 views0 comments
Ben Chien
- Jul 7, 2018
- 1 min
Facebook收購人工智能公司 分析人類言論
(Source: TOPick) Facebook收購人工智能公司Bloomsbury AI，加強Facebook在語言的分析及研究。（法新社資料圖片） Facebook宣布，收購專門處理及分析語言的人工智能公司Bloomsbury...
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Ben Chien
- Jun 24, 2018
- 2 min
Facebook updates its fact-checking program to fight fake news
(Source: The DRUM) Facebook updates its fact-checking program to fight fake news / Facebook Facebook has introduced several updates which...
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Ben Chien
- Jun 18, 2018
- 2 min
Facebook廣告效果好差！怪罪演算法前，這些素材設計眉角掌握了嗎？
(Source: 數位時代) 有些基本功沒做好，就不能一味怪罪Facebook演算法了。 Facebook平均每一到三個月就改一次演算法，觸及率近來更是不忍卒睹，但為什麼有的粉絲團還是活得好好、你下的廣告卻往往石沉大海？...
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Ben Chien
- Jun 6, 2018
- 1 min
Apple blocks Facebook’s web-tracking tools
(Source: marketing-interactive) In the next iterations of iOS and MacOS, Apple will attempt to frustrate tools used by Facebook to...
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Ben Chien
- Jun 5, 2018
- 1 min
Facebook Marketplace試行 讓用戶向鄰居促銷
(Source: TOPick) Facebook Marketplace買賣平台於今年初在香港推出，讓用戶能更容易在本地搜尋、購買及出售產品。（法新社資料圖片） Facebook宣布，現正在美國測試其買賣平台Facebook...
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Ben Chien
- Mar 23, 2018
- 3 min
6 Ways Social Media Can Enhance Your Adventure Travel
(Source: Adweek) With an average of 10 vacation days per year, planning is essential - Erin Levi “Everyone wants to plan ahead and book...
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Ben Chien
- Mar 22, 2018
- 2 min
Mozilla pulls Facebook ads following Cambridge Analytica scandal
(Source: marketing-interactive) Mozilla has hit pause on Facebook advertising, and declared it will not consider returning until Facebook...
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Ben Chien
- Mar 17, 2018
- 1 min
Facebook在港推Marketplace 涵蓋9大類貨品
(文章轉載：TOPick) Facebook日前在香港推出Marketplace服務，用戶透過網頁或應用程式，均能夠在平台內購買及出售產品。（Facebook網站截圖） 網購是大勢所趨，連Facebook也要在市場上分一杯羹。Facebook日前在香港推出Marketpla...
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Ben Chien
- Mar 10, 2018
- 1 min
Facebook takes a bite out of the travel advertising pie
(Source: marketing-interactive) When planning a vacation, relaxing on the beach or hitting the slopes may be top of mind, but in many...
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Ben Chien
- Feb 27, 2018
- 4 min
Facebook loses the young. But should advertisers really worry?
(Source: marketing-interactive) Facebook is experiencing a decline in younger users faster than previously expected. According...
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Ben Chien
- Feb 15, 2018
- 2 min
Facebook Will Use Viewability To Measure Organic Page Reach
(Sources: ad exchange) Publishers, prepare yourselves for another Facebook organic reach reality check. Starting Monday, Facebook will...
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