5 Must-Have Elements For Any Successful Facebook Ad Campaign
(Source: Social Media Week) To reach new, revenue-generating customers on Facebook, you need to harness the power of Facebook ads. With...
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Ben Chien
- Oct 1, 2018
- 2 min
【專揀大brand做】日本中介爆香港KOL收費全亞洲最貴
(Source: 蘋果財經) 近年KOL當道，代替不少傳統明星成為廣告商新寵，亦有藝人在傳統媒體發展平平，在網上平台反而走紅。兩名80後日本年輕人十河宏輔及小堤音彥，2016年創立廣告科技公司AnyMind，開發以人工智能分析KOL的數據平台CastingAsia。現時亞洲...
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Ben Chien
- Oct 1, 2018
- 4 min
The future of Google search looks a lot like social media
(Source: Mashable) Google's new search features look like social media apps. For all its behind-the-scenes innovation, Google Search has...
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Ben Chien
- Sep 15, 2018
- 2 min
Luxury brands yet to find a strategy for WeChat
(Source: marketing-interactive) Given that in China, many of the well known western social media is still banned, WeChat is often seen as...
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Ben Chien
- Aug 28, 2018
- 3 min
Teens, YouTube and the rise of the micro-influencers
(Source: The DRUM) Traditional celebrities may not be what your brand needs. A recent survey by Google found that a staggering 70% of...
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Ben Chien
- Aug 28, 2018
- 6 min
各種視覺形式野蠻生長，廣告主該如何翻轉思維擁抱限時動態？
(Source: 數位時代) 我們身處在視覺溝通的風口浪尖，越來越多品牌將廣告資源，投注在這種5~15秒幻燈片式的呈現形式，這股風潮正在發揮商業廣告的效果，未來有可能會成為主宰社群世界的新霸主嗎？ 限時動態（Stories）在2019年將會超過動態時報，成為分享資訊的主流方...
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Ben Chien
- Aug 21, 2018
- 2 min
AI is reshaping the industry – Forrester’s top three tips for CMOs to get ahead
(Source: Marketing Magazine) ‘Artificial Intelligence Will Spark A Real Marketing Renaissance’, a new report from Forrester, calls on...
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Ben Chien
- Aug 20, 2018
- 6 min
別被數字給唬了！七個常見的數位行銷大數據迷思
(Source: 數位時代) 圖片來源：shutterstock 數位行銷(digital marketing)時代來臨，數位行銷大數據(big data)幾乎成為行銷人員必要工具，無論是網路流量分析(Google Analytics)、臉書粉絲團經營、關鍵字廣告與臉書廣告...
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Ben Chien
- Aug 18, 2018
- 3 min
Instagram Video: We Are Living In A Vertical World
(Source: B&T) The way people record, share and replay their lives has changed dramatically since the advent of Facebook-owned Instagram....
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Ben Chien
- Aug 8, 2018
- 4 min
Social media video tips: the art of standing out in crowded feeds
(Source: The DRUM) Anyone working in digital marketing knows the power of video. Even still, the statistics can astound. Social media...
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Ben Chien
- Aug 6, 2018
- 1 min
Facebook Unveils New Tools For Businesses
(Source: B&T Magazine) Social media giant Facebook has announced new tools to help connect businesses and people. Facebook is redesigning...
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Ben Chien
- Aug 1, 2018
- 1 min
Facebook breaks into China with launch of ‘innovation hub’
(Source: marketing-interactive.com) Facebook has secured a licence to set up a subsidiary in China, which will serve as an “innovation...
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Ben Chien
- Jul 26, 2018
- 3 min
Five tips to ramp up your Facebook video advertising
(Source: The DRUM) Maximising you Facebook advertising With all the noise and clutter on social media if you are not developing video ads...
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Ben Chien
- Jul 24, 2018
- 2 min
Fairfax Media and Nine Entertainment to merge by the end of 2018 and form a new company
(The Source: The DRUM) Both companies are hoping that the merger will deliver annualised cost savings of at least $50 million over the...
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Ben Chien
- Jul 17, 2018
- 3 min
全球第七個月活躍用戶數破5億的App《抖音》，正悄悄向阿里巴巴靠攏
(Source: 數位時代) |《抖音》第一次公布全球月活躍數字已達5億人，繼Facebook、Instagram後，成為第七個獲得該成績的社群App。近期除了悄悄轉型，在騰訊的步步緊逼下，抖音從電商切入，朝阿里巴巴靠攏。...
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Ben Chien
- Jul 10, 2018
- 3 min
How brands are using Instagram’s new long-form video feature, IGTV
(Source: Digiday) The launch of Instagram’s IGTV has brought out the early adopter marketers. Companies like Chipotle, Nike, Netflix,...
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Ben Chien
- Jul 7, 2018
- 1 min
Facebook收購人工智能公司 分析人類言論
(Source: TOPick) Facebook收購人工智能公司Bloomsbury AI，加強Facebook在語言的分析及研究。（法新社資料圖片） Facebook宣布，收購專門處理及分析語言的人工智能公司Bloomsbury...
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Ben Chien
- Jun 24, 2018
- 2 min
Facebook updates its fact-checking program to fight fake news
(Source: The DRUM) Facebook updates its fact-checking program to fight fake news / Facebook Facebook has introduced several updates which...
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Ben Chien
- Jun 19, 2018
- 4 min
E-commerce is in need of a deeper strategy with social
(Source: The DRUM) Until recently, shopping on social media typically meant being redirected to a traditional e-commerce website. Online...
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Ben Chien
- Jun 18, 2018
- 2 min
Facebook廣告效果好差！怪罪演算法前，這些素材設計眉角掌握了嗎？
(Source: 數位時代) 有些基本功沒做好，就不能一味怪罪Facebook演算法了。 Facebook平均每一到三個月就改一次演算法，觸及率近來更是不忍卒睹，但為什麼有的粉絲團還是活得好好、你下的廣告卻往往石沉大海？...
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