#socialmedia

5 Must-Have Elements For Any Successful Facebook Ad Campaign

Oct 2, 20184 min read

5 Must-Have Elements For Any Successful Facebook Ad Campaign

(Source: Social Media Week) To reach new, revenue-generating customers on Facebook, you need to harness the power of Facebook ads. With...

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Ben Chien

Oct 1, 20182 min read

【專揀大brand做】日本中介爆香港KOL收費全亞洲最貴

(Source: 蘋果財經) 近年KOL當道，代替不少傳統明星成為廣告商新寵，亦有藝人在傳統媒體發展平平，在網上平台反而走紅。兩名80後日本年輕人十河宏輔及小堤音彥，2016年創立廣告科技公司AnyMind，開發以人工智能分析KOL的數據平台CastingAsia。現時亞洲...

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The future of Google search looks a lot like social media

Ben Chien

Oct 1, 20184 min read

The future of Google search looks a lot like social media

(Source: Mashable) Google's new search features look like social media apps. For all its behind-the-scenes innovation, Google Search has...

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Luxury brands yet to find a strategy for WeChat

Ben Chien

Sep 15, 20182 min read

Luxury brands yet to find a strategy for WeChat

(Source: marketing-interactive) Given that in China, many of the well known western social media is still banned, WeChat is often seen as...

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Teens, YouTube and the rise of the micro-influencers

Ben Chien

Aug 28, 20183 min read

Teens, YouTube and the rise of the micro-influencers

(Source: The DRUM) Traditional celebrities may not be what your brand needs. A recent survey by Google found that a staggering 70% of...

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Ben Chien

Aug 28, 20186 min read

各種視覺形式野蠻生長，廣告主該如何翻轉思維擁抱限時動態？

(Source: 數位時代) 我們身處在視覺溝通的風口浪尖，越來越多品牌將廣告資源，投注在這種5~15秒幻燈片式的呈現形式，這股風潮正在發揮商業廣告的效果，未來有可能會成為主宰社群世界的新霸主嗎？限時動態（Stories）在2019年將會超過動態時報，成為分享資訊的主流方...

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AI is reshaping the industry – Forrester’s top three tips for CMOs to get ahead

Ben Chien

Aug 21, 20182 min read

AI is reshaping the industry – Forrester’s top three tips for CMOs to get ahead

(Source: Marketing Magazine) ‘Artificial Intelligence Will Spark A Real Marketing Renaissance’, a new report from Forrester, calls on...

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Ben Chien

Aug 20, 20186 min read

別被數字給唬了！七個常見的數位行銷大數據迷思

(Source: 數位時代) 圖片來源：shutterstock 數位行銷(digital marketing)時代來臨，數位行銷大數據(big data)幾乎成為行銷人員必要工具，無論是網路流量分析(Google Analytics)、臉書粉絲團經營、關鍵字廣告與臉書廣告...

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Instagram Video: We Are Living In A Vertical World

Ben Chien

Aug 18, 20183 min read

Instagram Video: We Are Living In A Vertical World

(Source: B&T) The way people record, share and replay their lives has changed dramatically since the advent of Facebook-owned Instagram....

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Social media video tips: the art of standing out in crowded feeds

Ben Chien

Aug 8, 20184 min read

Social media video tips: the art of standing out in crowded feeds

(Source: The DRUM) Anyone working in digital marketing knows the power of video. Even still, the statistics can astound. Social media...

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Facebook Unveils New Tools For Businesses

Ben Chien

Aug 6, 20181 min read

Facebook Unveils New Tools For Businesses

(Source: B&T Magazine) Social media giant Facebook has announced new tools to help connect businesses and people. Facebook is redesigning...

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Facebook breaks into China with launch of ‘innovation hub’

Ben Chien

Aug 1, 20181 min read

Facebook breaks into China with launch of ‘innovation hub’

(Source: marketing-interactive.com) Facebook has secured a licence to set up a subsidiary in China, which will serve as an “innovation...

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Five tips to ramp up your Facebook video advertising

Ben Chien

Jul 26, 20183 min read

Five tips to ramp up your Facebook video advertising

(Source: The DRUM) Maximising you Facebook advertising With all the noise and clutter on social media if you are not developing video ads...

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Fairfax Media and Nine Entertainment to merge by the end of 2018 and form a new company

Ben Chien

Jul 24, 20182 min read

Fairfax Media and Nine Entertainment to merge by the end of 2018 and form a new company

(The Source: The DRUM) Both companies are hoping that the merger will deliver annualised cost savings of at least $50 million over the...

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Ben Chien

Jul 17, 20183 min read

全球第七個月活躍用戶數破5億的App《抖音》，正悄悄向阿里巴巴靠攏

(Source: 數位時代) |《抖音》第一次公布全球月活躍數字已達5億人，繼Facebook、Instagram後，成為第七個獲得該成績的社群App。近期除了悄悄轉型，在騰訊的步步緊逼下，抖音從電商切入，朝阿里巴巴靠攏。...

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How brands are using Instagram’s new long-form video feature, IGTV

Ben Chien

Jul 10, 20183 min read

How brands are using Instagram’s new long-form video feature, IGTV

(Source: Digiday) The launch of Instagram’s IGTV has brought out the early adopter marketers. Companies like Chipotle, Nike, Netflix,...

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Ben Chien

Jul 7, 20181 min read

Facebook收購人工智能公司　分析人類言論

(Source: TOPick) Facebook收購人工智能公司Bloomsbury AI，加強Facebook在語言的分析及研究。（法新社資料圖片） Facebook宣布，收購專門處理及分析語言的人工智能公司Bloomsbury...

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Facebook updates its fact-checking program to fight fake news

Ben Chien

Jun 24, 20182 min read

Facebook updates its fact-checking program to fight fake news

(Source: The DRUM) Facebook updates its fact-checking program to fight fake news / Facebook Facebook has introduced several updates which...

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E-commerce is in need of a deeper strategy with social

Ben Chien

Jun 19, 20184 min read

E-commerce is in need of a deeper strategy with social

(Source: The DRUM) Until recently, shopping on social media typically meant being redirected to a traditional e-commerce website. Online...

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Ben Chien

Jun 18, 20182 min read

Facebook廣告效果好差！怪罪演算法前，這些素材設計眉角掌握了嗎？

(Source: 數位時代) 有些基本功沒做好，就不能一味怪罪Facebook演算法了。 Facebook平均每一到三個月就改一次演算法，觸及率近來更是不忍卒睹，但為什麼有的粉絲團還是活得好好、你下的廣告卻往往石沉大海？...

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