Ben ChienOct 2, 20184 min5 Must-Have Elements For Any Successful Facebook Ad Campaign(Source: Social Media Week) To reach new, revenue-generating customers on Facebook, you need to harness the power of Facebook ads. With...
Ben ChienOct 1, 20182 min【專揀大brand做】日本中介爆香港KOL收費全亞洲最貴(Source: 蘋果財經) 近年KOL當道,代替不少傳統明星成為廣告商新寵,亦有藝人在傳統媒體發展平平,在網上平台反而走紅。兩名80後日本年輕人十河宏輔及小堤音彥,2016年創立廣告科技公司AnyMind,開發以人工智能分析KOL的數據平台CastingAsia。現時亞洲...
Ben ChienOct 1, 20184 minThe future of Google search looks a lot like social media(Source: Mashable) Google's new search features look like social media apps. For all its behind-the-scenes innovation, Google Search has...
Ben ChienSep 15, 20182 minLuxury brands yet to find a strategy for WeChat(Source: marketing-interactive) Given that in China, many of the well known western social media is still banned, WeChat is often seen as...