Due to the coronavirus, most publishers experienced eCPM drop in 2020. 3 ways to fight it: Opt in First Look, try mobile app interstitial ad

不少打工仔都期望增加收入，加上社交平台興起，不少人都嘗試成為KOL（Key Opinion Leader，關鍵意見領袖），吸收不同品牌或企業落廣告。AnyMind香港營運總監錢鵬表示，網上廣告的供求增長快，甚至已可超越傳統廣告。...

From recent Google’s experiment, we see positive revenue improvements for the top anchor ads for publishers. Anchor ads stick to the edge...

You know better than anyone how important your company’s online presence is to its success. With Google Analytics, you can uncover the...

(Source: Social Media Week) To reach new, revenue-generating customers on Facebook, you need to harness the power of Facebook ads. With...

(Source: TOPick) 去年一位學者受BBC訪問，因家人意外出鏡而成為網民熱話。微軟Teams推出新功能可以防止這種家事曝光人前。（微軟影片截圖） 去年BBC向一位學者進行視像訪問對話，誰知被畫面背景中出現的乖女搶鏡，更成為一時佳話。其實視像通訊是不少人工作或生活...

(Source: 蘋果財經) 近年KOL當道，代替不少傳統明星成為廣告商新寵，亦有藝人在傳統媒體發展平平，在網上平台反而走紅。兩名80後日本年輕人十河宏輔及小堤音彥，2016年創立廣告科技公司AnyMind，開發以人工智能分析KOL的數據平台CastingAsia。現時亞洲...

(Source: Mashable) Google's new search features look like social media apps. For all its behind-the-scenes innovation, Google Search has...

(Source: The DRUM) Ad trade bodies unveil data transparency label inspired by food traffic light labelling Advertising trade bodies will...

(Source: whatsnewinpublishing.com) It is official: We are finally “mobile-first.” At the conclusion of Q2, we reached the...

(Source: TOPick) 戶外廣告牌夠巨型易吸睛，但內容都是預早準備。Amnet HK總經理盧家樑表示，外國已有戶外廣告牌配合感應器，在人流多時才播廣告，令廣告宣傳更具效益。 隨著程序化廣告（programmatic...

(Source: TOPick) YouTube即將調整廣告政策。（圖片來源：法新社） 影片平台YouTube廣告數目有所增加，其中網民所未必喜歡的強制觀看廣告（non-skippable ad），似乎未來將會愈來愈多，平台觀賞體驗勢受考驗。據科技網站Mashable報道，...

(Source: The Drum) Tencent tumbles as China curbs gaming hours and titles Chinese conglomerate Tencent has taken a battering after...

(Source: marketing-interactive) Given that in China, many of the well known western social media is still banned, WeChat is often seen as...

(Source: WNIP) “When brands and publishers work together on a branded content programme, they are able to achieve more than either could...

(Source: 數位時代) 個人認為馬雲的新零售，就是把阿里巴巴原本的企業願景「天下沒有難做的生意」，變成「天下沒有不是阿里的生意」，也就是張勇在2013年曾經說過的「沒有電子商務，只有商務電子化」的具體實踐。 網路女王Mary...

(Source: The DRUM) Traditional celebrities may not be what your brand needs. A recent survey by Google found that a staggering 70% of...

(Source: 數位時代) 我們身處在視覺溝通的風口浪尖，越來越多品牌將廣告資源，投注在這種5~15秒幻燈片式的呈現形式，這股風潮正在發揮商業廣告的效果，未來有可能會成為主宰社群世界的新霸主嗎？ 限時動態（Stories）在2019年將會超過動態時報，成為分享資訊的主流方...

(Source: MarketingMag.com.au) PetRescue has launched PetMe, “the world’s first AI that understands dogs,” to help more rescue dogs get...

(Source: Marketing Magazine) ‘Artificial Intelligence Will Spark A Real Marketing Renaissance’, a new report from Forrester, calls on...