(Source: TOPick) YouTube即將調整廣告政策。（圖片來源：法新社） 影片平台YouTube廣告數目有所增加，其中網民所未必喜歡的強制觀看廣告（non-skippable ad），似乎未來將會愈來愈多，平台觀賞體驗勢受考驗。據科技網站Mashable報道，...

(Source: The Drum) Tencent tumbles as China curbs gaming hours and titles Chinese conglomerate Tencent has taken a battering after...

(Source: marketing-interactive) Given that in China, many of the well known western social media is still banned, WeChat is often seen as...

(Source: WNIP) “When brands and publishers work together on a branded content programme, they are able to achieve more than either could...

(Source: 數位時代) 個人認為馬雲的新零售，就是把阿里巴巴原本的企業願景「天下沒有難做的生意」，變成「天下沒有不是阿里的生意」，也就是張勇在2013年曾經說過的「沒有電子商務，只有商務電子化」的具體實踐。 網路女王Mary...

(Source: The DRUM) Traditional celebrities may not be what your brand needs. A recent survey by Google found that a staggering 70% of...

(Source: 數位時代) 我們身處在視覺溝通的風口浪尖，越來越多品牌將廣告資源，投注在這種5~15秒幻燈片式的呈現形式，這股風潮正在發揮商業廣告的效果，未來有可能會成為主宰社群世界的新霸主嗎？ 限時動態（Stories）在2019年將會超過動態時報，成為分享資訊的主流方...

(Source: MarketingMag.com.au) PetRescue has launched PetMe, “the world’s first AI that understands dogs,” to help more rescue dogs get...

(Source: Marketing Magazine) ‘Artificial Intelligence Will Spark A Real Marketing Renaissance’, a new report from Forrester, calls on...

(Source: 數位時代) 圖片來源：shutterstock 數位行銷(digital marketing)時代來臨，數位行銷大數據(big data)幾乎成為行銷人員必要工具，無論是網路流量分析(Google Analytics)、臉書粉絲團經營、關鍵字廣告與臉書廣告...

(Source: TechHQ) As influencers continue to prove their worth, what do they need to focus on to ensure that respect for their craft will...

(Source: TOPick) Google計劃推出AI健康運動教練Google Coach，協助用戶養成健康生活習慣。（法新社圖片） 人工智能（AI）滲入我們生活當中，科企Google就計劃推出AI健康運動教練Google...

(Source: B&T) The way people record, share and replay their lives has changed dramatically since the advent of Facebook-owned Instagram....

(Source: The DRUM) Anyone working in digital marketing knows the power of video. Even still, the statistics can astound. Social media...

(Source: 數位時代) | 目前AI在企業端的應用，多為協助真人對商業決策的判斷力。除了Appier提供AI企業行銷解決方案，AnyMind Group則靠「matching（匹配）」，跨足HR及KOL領域，讓企業靠AI找到「對的人」。...

(Source: B&T Magazine) Australian consumers have a high tendency to abandon virtual shopping carts, with 57 per cent discarding their...

(Source: TOPick) 淘寶進軍混合實境（Mixed Reality，簡稱MR）購物，將於今年9月淘寶購物節，與微軟HoloLens聯手推出MR購物科技「淘寶買呀」，消費者目光所及，系統隨即識別商品，以全息影像展示商品資料、用戶評價。...

(Source: B&T Magazine) Social media giant Facebook has announced new tools to help connect businesses and people. Facebook is redesigning...

(Source: The DRUM) The success of automated media buying is spearheaded by a necessary move towards a better marketing future. The...

(Source: 數位時代) Google首席AI科學家李飛飛介紹了「AI客服」（Google Contact Center AI），而這到底跟「Duplex」有什麼不同呢？而再一次面對人類工作可能被取代的提問，李飛飛則說：別擔心。 許多人都對今年五月在Google...