Ben ChienSep 18, 20181 minYouTube調整廣告政策 增加強制型廣告(Source: TOPick) YouTube即將調整廣告政策。(圖片來源:法新社) 影片平台YouTube廣告數目有所增加,其中網民所未必喜歡的強制觀看廣告(non-skippable ad),似乎未來將會愈來愈多,平台觀賞體驗勢受考驗。據科技網站Mashable報道,...
Ben ChienSep 17, 20181 minTencent tumbles as China curbs gaming to 1 hour per day and freezes new titles(Source: The Drum) Tencent tumbles as China curbs gaming hours and titles Chinese conglomerate Tencent has taken a battering after...
Ben ChienSep 15, 20182 minLuxury brands yet to find a strategy for WeChat(Source: marketing-interactive) Given that in China, many of the well known western social media is still banned, WeChat is often seen as...
Ben ChienAug 30, 20183 minWhy brands doing native advertising should partner up with publishers(Source: WNIP) “When brands and publishers work together on a branded content programme, they are able to achieve more than either could...
Ben ChienAug 29, 20185 min那些網路女王沒說的事(Source: 數位時代) 個人認為馬雲的新零售,就是把阿里巴巴原本的企業願景「天下沒有難做的生意」,變成「天下沒有不是阿里的生意」,也就是張勇在2013年曾經說過的「沒有電子商務,只有商務電子化」的具體實踐。 網路女王Mary...
Ben ChienAug 28, 20183 minTeens, YouTube and the rise of the micro-influencers(Source: The DRUM) Traditional celebrities may not be what your brand needs. A recent survey by Google found that a staggering 70% of...
Ben ChienAug 28, 20186 min各種視覺形式野蠻生長,廣告主該如何翻轉思維擁抱限時動態?(Source: 數位時代) 我們身處在視覺溝通的風口浪尖,越來越多品牌將廣告資源,投注在這種5~15秒幻燈片式的呈現形式,這股風潮正在發揮商業廣告的效果,未來有可能會成為主宰社群世界的新霸主嗎? 限時動態(Stories)在2019年將會超過動態時報,成為分享資訊的主流方...
Ben ChienAug 28, 20181 minPetRescue introduces #PetMe AI tool to help dogs get adopted nationwide(Source: MarketingMag.com.au) PetRescue has launched PetMe, “the world’s first AI that understands dogs,” to help more rescue dogs get...
Ben ChienAug 21, 20182 minAI is reshaping the industry – Forrester’s top three tips for CMOs to get ahead(Source: Marketing Magazine) ‘Artificial Intelligence Will Spark A Real Marketing Renaissance’, a new report from Forrester, calls on...
Ben ChienAug 20, 20186 min別被數字給唬了!七個常見的數位行銷大數據迷思(Source: 數位時代) 圖片來源:shutterstock 數位行銷(digital marketing)時代來臨,數位行銷大數據(big data)幾乎成為行銷人員必要工具,無論是網路流量分析(Google Analytics)、臉書粉絲團經營、關鍵字廣告與臉書廣告...
Ben ChienAug 19, 20182 minThe future of influencer marketing(Source: TechHQ) As influencers continue to prove their worth, what do they need to focus on to ensure that respect for their craft will...
Ben ChienAug 19, 20181 minGoogle擬推AI運動教練Google Coach(Source: TOPick) Google計劃推出AI健康運動教練Google Coach,協助用戶養成健康生活習慣。(法新社圖片) 人工智能(AI)滲入我們生活當中,科企Google就計劃推出AI健康運動教練Google...
Ben ChienAug 18, 20183 minInstagram Video: We Are Living In A Vertical World(Source: B&T) The way people record, share and replay their lives has changed dramatically since the advent of Facebook-owned Instagram....
Ben ChienAug 8, 20184 minSocial media video tips: the art of standing out in crowded feeds(Source: The DRUM) Anyone working in digital marketing knows the power of video. Even still, the statistics can astound. Social media...
Ben ChienAug 8, 20184 minAI當面試官、媒合網紅,AnyMind Group靠數據為企業找到「對的人」(Source: 數位時代) | 目前AI在企業端的應用,多為協助真人對商業決策的判斷力。除了Appier提供AI企業行銷解決方案,AnyMind Group則靠「matching(匹配)」,跨足HR及KOL領域,讓企業靠AI找到「對的人」。...
Ben ChienAug 7, 20183 minStudy: 57% Of Aussies Abandon Virtual Shopping Carts(Source: B&T Magazine) Australian consumers have a high tendency to abandon virtual shopping carts, with 57 per cent discarding their...
Ben ChienAug 6, 20181 min淘寶伙拍微軟推混合實境購物 9月淘寶購物節面世(Source: TOPick) 淘寶進軍混合實境(Mixed Reality,簡稱MR)購物,將於今年9月淘寶購物節,與微軟HoloLens聯手推出MR購物科技「淘寶買呀」,消費者目光所及,系統隨即識別商品,以全息影像展示商品資料、用戶評價。...
Ben ChienAug 6, 20181 minFacebook Unveils New Tools For Businesses(Source: B&T Magazine) Social media giant Facebook has announced new tools to help connect businesses and people. Facebook is redesigning...
Ben ChienAug 2, 20183 minWill 2020 be the year when programmatic grows up?(Source: The DRUM) The success of automated media buying is spearheaded by a necessary move towards a better marketing future. The...
Ben ChienAug 1, 20183 minGoogle最新力作AI客服商用化(Source: 數位時代) Google首席AI科學家李飛飛介紹了「AI客服」(Google Contact Center AI),而這到底跟「Duplex」有什麼不同呢?而再一次面對人類工作可能被取代的提問,李飛飛則說:別擔心。 許多人都對今年五月在Google...