Competitor and Hashtag analysis features added to CastingAsia’s social media analytics suite
Competitor and hashtag analysis features added to CastingAsia’s social media analytics suite
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Ben Chien
- Jul 7, 2020
- 1 min
Nature Valley sets up game on Instagram to promote its granola bars
CastingAsia provides a one-stop solution to connect brands with their audiences through social media and influencers to help Nature Valley.
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Ben Chien
- Jun 24, 2020
- 3 min
In unprecedented times, is the influencer bubble set to burst?
Collaborations between brands and influencers to reach customers have become standard. But while these symbiotic relationships have...
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Ben Chien
- May 15, 2020
- 2 min
「遙距營商計畫」D-Biz，助企業拓張至線上業務，度過疫情難關
最近的疫情，對香港大中小企業的生意都造成無法估計的損失。特別一些中小企業，更面對結業難關。持續的疫情，令不少企業將業務由線下逐漸拓展至線上，亦令政府及企業意識到線上和遙距業務的重要性和方便性。 有見及此，由創新及科技局推出全新「遙距營商計畫」D-Biz，撥出5億元推動遙距和...
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Ben Chien
- May 8, 2020
- 1 min
HK Discuss partners with Acqua Media to tap into private marketplace (PMP) budget of advertisers
The Challenge HK Discuss (discuss.com.hk) is Hong Kong’s top online discussion forum with over 5 million monthly visitors. Although Oscar...
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Ben Chien
- Apr 25, 2020
- 2 min
從IG推廣品牌產品，到自創品牌 - 網紅打造專屬經濟圈
今年初，AnyMind Group與日本健身服裝品牌LÝFT建立戰略合作關係，並展開D2C業務，為網紅和內容創作者提供相關的支援服務，冀將龐大的網紅網絡與D2C產品相配，為一眾網紅打造出更好的未來，作為他們最強的後盾。
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Ben Chien
- Apr 23, 2020
- 2 min
網紅二代
隨著網紅的興起，成為「小明星」已不再只是星二代的特權，不少網紅二代也不輸蝕。年紀輕輕的小網紅，到底怎樣吸納廣大粉絲追隨，獲得各大品牌的。
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Ben Chien
- Mar 26, 2020
- 2 min
How AR Filter creates Viral Impact for your brand?
Since the AR filter was introduced to Instagram in 2017, brands have used this function to engage with audience more intimately.
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Ben Chien
- Mar 7, 2020
- 2 min
如何有效檢測網紅推廣實績
讚好數一向是衡量廣告活動成效的一大準則，但早前Instagram承認了因程式錯誤，引致部分Likes被消失，影響大批用家。
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Ben Chien
- Mar 6, 2020
- 2 min
AnyMind獲新注資2億 拓D2C業務
談及新資金，錢鵬指公司將尋求發展D2C的相關產品，計劃進軍印度和中東等新市場，並擴展在戶外數碼廣告（Digital-out-of-home）方面的投資。同時，公司的戶外數碼廣告相關產品已投入泰國市場，未來亦將一步擴展至日本和亞洲其他地區。
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Ben Chien
- Mar 3, 2020
- 1 min
Circle of Influencers: 11 of Asia's KOL platforms
Influencer marketing platforms have popped up around Asia to help brands sift through the haystack of social media sensations.
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Ben Chien
- Feb 14, 2020
- 1 min
3 Ways for publishers to increase eCPM under the Coronavirus (COVID-19) impact
Due to the coronavirus, most publishers experienced eCPM drop in 2020.
3 ways to fight it: Opt in First Look, try mobile app interstitial ad
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Ben Chien
- Jan 4, 2020
- 1 min
AnyMind藉AI分析廣告效益 串連KOL與客戶
不少打工仔都期望增加收入，加上社交平台興起，不少人都嘗試成為KOL（Key Opinion Leader，關鍵意見領袖），吸收不同品牌或企業落廣告。AnyMind香港營運總監錢鵬表示，網上廣告的供求增長快，甚至已可超越傳統廣告。...
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Ben Chien
- Jan 10, 2019
- 1 min
About Auto Ads - Anchor Ads Top to Bottom
From recent Google’s experiment, we see positive revenue improvements for the top anchor ads for publishers. Anchor ads stick to the edge...
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Ben Chien
- Jan 10, 2019
- 1 min
Transform your business through insights
You know better than anyone how important your company’s online presence is to its success. With Google Analytics, you can uncover the...
74 views0 comments
Ben Chien
- Oct 2, 2018
- 4 min
5 Must-Have Elements For Any Successful Facebook Ad Campaign
(Source: Social Media Week) To reach new, revenue-generating customers on Facebook, you need to harness the power of Facebook ads. With...
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Ben Chien
- Oct 2, 2018
- 1 min
微軟視像會議軟件引入AI 執走背景免尷尬
(Source: TOPick) 去年一位學者受BBC訪問，因家人意外出鏡而成為網民熱話。微軟Teams推出新功能可以防止這種家事曝光人前。（微軟影片截圖） 去年BBC向一位學者進行視像訪問對話，誰知被畫面背景中出現的乖女搶鏡，更成為一時佳話。其實視像通訊是不少人工作或生活...
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Ben Chien
- Oct 1, 2018
- 2 min
【專揀大brand做】日本中介爆香港KOL收費全亞洲最貴
(Source: 蘋果財經) 近年KOL當道，代替不少傳統明星成為廣告商新寵，亦有藝人在傳統媒體發展平平，在網上平台反而走紅。兩名80後日本年輕人十河宏輔及小堤音彥，2016年創立廣告科技公司AnyMind，開發以人工智能分析KOL的數據平台CastingAsia。現時亞洲...
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Ben Chien
- Oct 1, 2018
- 4 min
The future of Google search looks a lot like social media
(Source: Mashable) Google's new search features look like social media apps. For all its behind-the-scenes innovation, Google Search has...
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